The keys to a great communications plan? Know your audience and know what you need to say to impact and engage them.
At ThinkBeyond, we help you uncover both.
Every great communications plan requires a laser-like focus on two important components: who you want to reach and what you should say to impact and engage them. At ThinkBeyond, we help you uncover both.
Our messaging workshops can be included in an overall PR planning process or as a one-off session to help you refresh and update your business story. The workshops inspire you to examine your business through five important lenses:
Who you are
What you do
Who you serve
Why you’re unique
Why anyone should care
Key internal stakeholders are involved in the process – marketing, sales, HR, board members, and yes, maybe even the legal team – because they all have a part to play in how you define and describe your work. During the workshop, we generate conversation by asking challenging questions that help participants highlight the uniqueness of your business story at every turn.
ThinkBeyond tailors the sessions to your business and challenges you to focus on what really matters to your target audiences. And the best part is that key departments leave with a clear idea and agreement on how you talk about who you are.
The results are pure magic.
Find out how our messaging workshops can help you reveal the very best of your business to the people you need to reach.