What they said

Sheryl Cattel

I have worked with Jennifer in various capacities and companies over the past 20 years and know that she is a pro at strategic messaging. I really wanted to hire Jennifer to conduct our strategic messaging session  however we couldn't afford her since we are a newly formed non-profit. So this class was the next best thing. And the upside, now I have the confidence to do this in the future on my own. The materials, videos and weekly coaching sessions really deliver everything you need to be successful. 

Sheryl Cattell

Digital Executive

Caroline Ledosquett

The program takes communications professionals right through the messaging process, from start to finish. But it does much more, as we get the opportunity to discuss our questions directly as a group and learn both from Jennifer, but also from each other. The program is therefore excellent because of its extremely well developed content but also because of the important discussions we as a group were able to have regularly along the way. I think this combination makes the program truly excellent.

Caroline Ledosquet

Senior Director, FTI Consulting

Robin Deyo

I first met Jennifer as a board participant during a messaging workshop she conducted for a nonprofit organization.  The stellar work she did to help that organization unveil its story sparked my interest for Cendyn Arcaneo. We had recently acquired a company and needed to determine the best way to position the newly merged brand. Jennifer led us through one workshop to identify our core values, vision and mission, and a second to uncover the key messages that would help us tell our best story. She kept us engaged during the workshops and struck the balance between counseling and allowing us to discover on our own what was most important to say to our clients. Her work has been invaluable in our efforts to align all of our marketing communications activities.

Robin Deyo

Co-Founder, Cendyn

Robin Deyo

The messaging workshop my team and I did with Jennifer really helped us sift through what was needed for our organization. The session allowed staff to see the bigger picture of the impact of our work beyond their departmental spheres, and we worked together to identify the target audiences everyone agreed we most needed to reach. An important breakthrough for us was realizing we had an opportunity to more fully engage staff and we’ve now had great results implementing new ways to share information. Jennifer’s course will benefit any organization that needs to more strategically align its messaging!

Suzette Harvey

President/CEO, PrimeTime Palm Beach County

Melanie Otero

Corporate Messaging for Communicators places you in a leadership role for developing a stellar messaging platform with strategic branding expert Jennifer Hudson as your coach all along the way. This introspective, step-by-step course gets to the heart of your brand and creates authentic, powerful messaging while engaging your colleagues in an inclusive, fun process. It's genius, and that's what your co-workers will say about you when you lead them through this process.

Melanie Otero

President, Otero Communications

CORPORATE MESSAGING FOR COMMUNICATORS 5 Weeks | Online Learning | Live Weekly Mentoring

I thrive on big picture thinking and have seen how doing so has helped me position myself as a trusted advisor with clients, demonstrate the power of public relations to have broader impact on organizations, and increase revenue!

I want that for you, too! 

I created this program because messaging and target audiences are the two most critical pieces of any communications plan. I believe we should all know how to do this work.

Messaging workshops are powerful and highly effective. The beauty of my process is that it requires the input and active participation of staff from a cross-section of departments. You're not developing one-off "talking points" in a vacuum.

The program includes short online videos and live weekly small-group (max. 5) mentoring meetings with me via Zoom.

With support and mentoring from me, you'll learn how to lead participants through the six-phase messaging framework I use successfully with my own clients.

The magic is in the process: With your guidance, they'll brainstorm, prioritize and agree on the most impactful messages that highlight the best and brightest aspects of the organization. They'll leave more aligned and clear about how to communicate about the company or nonprofit. And you'll cement your role as an invaluable communications advisor!

When you finish my program, you’ll have the knowledge and skills to earn a minimum of $5K for messaging workshops again and again! You'll also gain the respect and trust you need to have greater impact with your work.

If you're perfect for this program, together we'll add value to your life and revenue to your business. 

I look forward to working with you!

What You Will Learn

Prep

How to do the simple, cost- effective "Three Cs" research on your company, customers, and competitors to ensure you have the insights you need to facilitate a great corporate messaging workshop.

Facilitate

The six-phase strategic messaging framework you'll use to lead a cross-departmental session, how to get leadership buy-in, details on who should participate and why, logistics, warm-up exercises, conversation cues to get the group talking, helpful downloadable files, and much more!

Next Steps

How to close out the workshop and use the great insights that spring from it to create corporate messages all staff can use to tell the organization's most impactful stories with language and positioning that is consistent, clear, and aligned.

5 weeks, bite-sized
lessons + mentoring!

  • 1 Week 1 is about getting buy-in from senior leaders so you're confident and clear advising the need for a cross-departmental corporate messaging session and why it is the single most important communications planning activity they can do for their brand.
  • 2 Next you’ll learn the “3 Cs” of research (company, competitor and customer) to ensure you’re prepared to communicate the value of the sessions and facilitate them with real-world insights. This module includes the resources you need to complete the research including questions to ask, stakeholders to engage and the ideal method to use, along with templates to house the information.
  • 3 We then focus on how to get participants to do target audience work in advance so they start thinking before the session about who they should be communicating to for the next 1-2 years.
  • 4 Next, we get to the 6-phase framework you’ll use to help participants brainstorm, prioritize, and agree on the ideal messaging for their organization. You'll learn how to begin the session, navigate challenging scenarios and what to do afterward.
  • 5 Finally, you’ll learn the next steps, including drafting the initial outline, writing the corporate messages and implementing them throughout the organization so your clients have aligned, consistent messaging everywhere they communicate!
Check Out the Full Curriculum

How You Are Supported

Mentoring

Online coaching sessions offering more individualized support as you prepare, facilitate your workshop, and begin to execute the results! Features in-depth communications topics, Q&A based on your needs, and a chance to learn from others!

helpful templates

Documents you'll need before, during and after the workshop for research, getting buy-in from staff, target audience advance work, participant emails, next steps, and more that you can modify to your heart's content.

Community

An invitation to our communications tribe on Facebook. Ask questions, share experiences, discover best practices, and dive deeper into the messaging and communications issues challenging your organization.

The right person for the program will start generating $5K+ for every messaging session they lead. You should be able to add the sessions as a service offering immediately upon completion of the program.

Past clients have doubled or tripled their initial investment and led their own messaging session within a few weeks.

Am I A Good Fit?

You are perfect for this program if...

  • You're a motivated, get-it-done kind of PR, marketing or development professional with 10+ years of experience
  • You know corporate messaging is critical, but you need the knowledge, skills and a proven framework to confidently lead the process
  • You have current clients or work in an organization with access to senior leaders
  • You can take the rich body of information and committed coaching you'll get and implement with minimal guidance!

Ready to go? Let's start working together!

Buy Now