CORPORATE MESSAGING FOR COMMUNICATORS 5 Weeks | Online Learning | Live Weekly Mentoring
I thrive on big picture thinking and have seen how doing so has helped me position myself as a trusted advisor with clients, demonstrate the power of public relations to have broader impact on organizations, and increase revenue!
I want that for you, too!
I created this program because messaging and target audiences are the two most critical pieces of any communications plan. I believe we should all know how to do this work.
Messaging workshops are powerful and highly effective. The beauty of my process is that it requires the input and active participation of staff from a cross-section of departments. You're not developing one-off "talking points" in a vacuum.
The program includes short online videos and live weekly small-group (max. 5) mentoring meetings with me via Zoom.
With support and mentoring from me, you'll learn how to lead participants through the six-phase messaging framework I use successfully with my own clients.
The magic is in the process: With your guidance, they'll brainstorm, prioritize and agree on the most impactful messages that highlight the best and brightest aspects of the organization. They'll leave more aligned and clear about how to communicate about the company or nonprofit. And you'll cement your role as an invaluable communications advisor!
When you finish my program, you’ll have the knowledge and skills to earn a minimum of $5K for messaging workshops again and again! You'll also gain the respect and trust you need to have greater impact with your work.
If you're perfect for this program, together we'll add value to your life and revenue to your business.
I look forward to working with you!
What You Will Learn
Prep
How to do the simple, cost- effective "Three Cs" research on your company, customers, and competitors to ensure you have the insights you need to facilitate a great corporate messaging workshop.
Facilitate
The six-phase strategic messaging framework you'll use to lead a cross-departmental session, how to get leadership buy-in, details on who should participate and why, logistics, warm-up exercises, conversation cues to get the group talking, helpful downloadable files, and much more!
Next Steps
How to close out the workshop and use the great insights that spring from it to create corporate messages all staff can use to tell the organization's most impactful stories with language and positioning that is consistent, clear, and aligned.
5 weeks, bite-sized
lessons + mentoring!
Am I A Good Fit?
You are perfect for this program if...
Ready to go? Let's start working together!