Strategy + Creativity = Brand Success
Need help communicating your company’s brilliance to the right target audiences in the channels where they live, work and play most often?
No matter who they are, you’ll save time, money, and heartache by being proactive and matching every communications effort to organizational goals. And to do that, you’ll need a great strategic framework.
That’s where I come in.
I’ve worked with dozens of companies and nonprofits using a cross-departmental planning process that explores the current communications activities of the business, then leads to a realistic, workable plan targeted at the audiences most critical to your success.
This four-phase framework – Research, Planning, Implementation & Evaluation – is the gold standard for planning. We establish realistic goals and an achievable timeline designed to ensure a steady stream of activity that moves your business forward.
The typical timeframe from start to finish is 6-8 weeks, but can extend longer based on the size of your organization, availability of staff for sessions, and research required.
The process allows us to consider your business from multiple angles. It always takes a long-term view to ensure the resulting communications strategy has a lasting, positive impact on your brand.
Strategic public relations planning requires coordination with various stakeholders in your organization – sales, marketing, HR, product development, legal, and finance – all of whom are critical to communications success.
The communications plan is only half the battle.
It’s the doing that makes it comes alive.
Your final plan may require media relations, speaking engagements, employee communications, social media, crisis communications, or a combination! I work with you as a trusted advisor to either guide the effort to bring the plan to life or help you find an awesome support team. I do this by leaning on my experience managing large and small agencies, freelancers, and other vendors around the world, and on a global network of contacts.
Ready to go? Let’s talk about how we can plan together to create a strong beloved brand for your business.
The strategic communications planning process I use is a tried-and-true way to ensure you highlight the bright spots in your communications and close the gaps.
The typical timeframe for planning is 6-8 weeks, but can extend longer based on the size of your organization, availability of staff for sessions, and research required.
Here is a snapshot of what’s involved:
Helps ensure we really know what you think you know about your brand!
The creative phase where your communications program comes to life!
Want to learn how to lead these sessions?
Click here to learn about my 5-week corporate messaging program for PR and marketing professionals
Outlines how the work gets done!
Determines what success looks like!
I hosted Jennifer Hudson to present to our community of business owners about the importance of defining your core values as a business, and I was so inspired by her session I asked her to lead a core values workshop with the BizHack Academy team. We brought together half a dozen team members from remote locations for a dynamic ideation and brainstorming session that Jennifer led with poise and focus. She has the unique ability to connect the dots — to pluck the themes out of the varied ideas we shared. The core values, mission and vision that we defined during that workshop now guide our work, our hiring, and my leadership. I'm very grateful to Jennifer and the whole Think Beyond team!
CEO of BizHack Academy
Jennifer’s exceptional leadership and communication expertise have been invaluable to the Pilates Method Alliance.
She is friendly and approachable no matter what we need to discuss. When working with our other partners as we plan our virtual conference, she has kept us on point with our vision.
Her competence has been invaluable in guiding us through a difficult period as we transition and rebuild the Pilates Method Alliance.
Her knowledge on diversity and public relations has truly kept us mindful and informed on the differences of what we do and say internally vs. externally; she and her team have been a great asset to our company.
Pilates Method Allaince
Jennifer Hudson was an invaluable resource during the internal and external rebranding of our complex nonprofit organization. Her leadership and insight helped our team of very diverse viewpoints stay focused as we made one of the most important decisions we would ever make, as our brand impacts everything. Jennifer’s facilitation from concept to launch ensured that we addressed every consideration, so upon our public unveiling we were confident we had captured the value and promise that our name means in the community. Jennifer is highly competent, professional, creative and trustworthy. I can’t imagine having made it through the process without her!
VP of Development/Communications, Community Partners, Palm Beach County
Jennifer helped lead our communications team in advance planning and facilitating of a full day workshop. We were stuck in finding a new direction and approach to our work in developing and implementing an overarching public education campaign. She led us through the necessary steps of going back to review our organization’s mission and vision and to then set new goals and objectives. Led by Jennifer, creative brainstorming then enabled us to list ideas for further exploration. The team has since continued working in an effective and collaborative manner with a detailed project plan now in place and the ‘Big Idea’ under development. We would not have gotten here so quickly without Jennifer’s leadership, guidance, strategic skills and knowledge. Each member of our team brings a unique skill set to the group and Jennifer was able to connect with, guide and direct each of us to help meet our effective potential as a team.
Communications Director, Children's Services Council of Palm Beach County
Jennifer was my client at British Airways when she was responsible for Latin America, the Caribbean and the Southeast U.S. We had a large team with staff working across seven plus countries including three U.S. cities and five time zones. Her leadership was invaluable. She was a great champion for communications and did a remarkable job in keeping the focus through a steady stream of product launches, milestones and difficult times for the industry.
Juan Thomas Sanchez
Vice President Strategic Development, The Jeffrey Group
I strongly recommend Jennifer Hudson. The first project we worked on together was our annual report. Jennifer was the project’s director: she developed the overall concept for the report, worked with our designer, interviewed clients (in Spanish in her charming Spanish/Castellano accent) and wrote the content as well. But, she went beyond the “job description”: She also secured a pro bono photographer for us and was a relentless and hard-nosed editor.
In every project we’ve worked on with Jennifer, two things are clear: she is passionate about her work and is passionate about her clients. You can always expect much more from her than what she is being compensated to deliver.
She is the consummate professional – and the best communications partner any organization could wish for.
A Jennifer Hudson fan and President/CEO, Hispanic Unity
I highly recommend Jennifer if you are looking for an efficient and effective strategic communications specialist. Jennifer is excellent in her professional role but also took the time to engage everyone on the team with a genuine interest in how they were doing. She really took the time to learn about the organization intimately and didn’t just help us with our strategic communication plan, she spent time truly understanding and embodying our mission. She shared our passion for the vision and has helped our organization clearly articulate the vision, establish goals and identify target audiences through her research of best practices and lessons learned. With her expert help we have been able to develop key messages that express the core values behind our mission and work that will ensure that our critical message is heard. Sometimes the biggest challenge is communicating and engaging diverse sectors in a way that speaks clearly and concisely to them. Jennifer helped focus us and establish both short and long-term objectives. The result is a detailed, comprehensive strategic communications plan with recommendations for communicating with target audiences through a variety of face-to-face and print delivery vehicles.
Executive Director, Palm Beach County Disaster Recovery Coalition
Jennifer is a truly remarkable communication professional. She’s an all-too-rare example of someone who thinks and acts according to the deeper agenda. If you’re looking for a shallow, fluffy ‘PR lovey’, Jen is not the person for you. If you’re looking for sage and perceptive communication counsel designed to support your overall business objectives, I don’t hesitate in recommending that you drop her a line.