Strategy + Creativity = Brand Success
Need help communicating your company’s brilliance to the right target audiences in the channels where they live, work and play most often?
No matter who they are, you’ll save time, money, and heartache by being proactive and matching every communications effort to organizational goals. And to do that, you’ll need a great strategic framework.
That’s where I come in.
I’ve worked with dozens of companies and nonprofits using a cross-departmental planning process that explores the current communications activities of the business, then leads to a realistic, workable plan targeted at the audiences most critical to your success.
This four-phase framework – Research, Planning, Implementation & Evaluation – is the gold standard for planning. We establish realistic goals and an achievable timeline designed to ensure a steady stream of activity that moves your business forward.
The typical timeframe from start to finish is 6-8 weeks, but can extend longer based on the size of your organization, availability of staff for sessions, and research required.
The process allows us to consider your business from multiple angles. It always takes a long-term view to ensure the resulting communications strategy has a lasting, positive impact on your brand.
Strategic public relations planning requires coordination with various stakeholders in your organization – sales, marketing, HR, product development, legal, and finance – all of whom are critical to communications success.
The communications plan is only half the battle.
It’s the doing that makes it comes alive.
Your final plan may require media relations, speaking engagements, employee communications, social media, crisis communications, or a combination! I work with you as a trusted advisor to either guide the effort to bring the plan to life or help you find an awesome support team. I do this by leaning on my experience managing large and small agencies, freelancers, and other vendors around the world, and on a global network of contacts.
Ready to go? Let’s talk about how we can plan together to create a strong beloved brand for your business.
What they said
I have worked with Jennifer in various capacities and companies over the past 20 years and know that she is a pro at strategic messaging. I really wanted to hire Jennifer to conduct our strategic messaging session however we couldn't afford her since we are a newly formed non-profit. So this class was the next best thing. And the upside, now I have the confidence to do this in the future on my own. The materials, videos and weekly coaching sessions really deliver everything you need to be successful.
The program takes communications professionals right through the messaging process, from start to finish. But it does much more, as we get the opportunity to discuss our questions directly as a group and learn both from Jennifer, but also from each other. The program is therefore excellent because of its extremely well developed content but also because of the important discussions we as a group were able to have regularly along the way. I think this combination makes the program truly excellent.
Senior Director, FTI Consulting
I first met Jennifer as a board participant during a messaging workshop she conducted for a nonprofit organization. The stellar work she did to help that organization unveil its story sparked my interest for Cendyn Arcaneo. We had recently acquired a company and needed to determine the best way to position the newly merged brand. Jennifer led us through one workshop to identify our core values, vision and mission, and a second to uncover the key messages that would help us tell our best story. She kept us engaged during the workshops and struck the balance between counseling and allowing us to discover on our own what was most important to say to our clients. Her work has been invaluable in our efforts to align all of our marketing communications activities.
The messaging workshop my team and I did with Jennifer really helped us sift through what was needed for our organization. The session allowed staff to see the bigger picture of the impact of our work beyond their departmental spheres, and we worked together to identify the target audiences everyone agreed we most needed to reach. An important breakthrough for us was realizing we had an opportunity to more fully engage staff and we’ve now had great results implementing new ways to share information. Jennifer’s course will benefit any organization that needs to more strategically align its messaging!
President/CEO, PrimeTime Palm Beach County
Corporate Messaging for Communicators places you in a leadership role for developing a stellar messaging platform with strategic branding expert Jennifer Hudson as your coach all along the way. This introspective, step-by-step course gets to the heart of your brand and creates authentic, powerful messaging while engaging your colleagues in an inclusive, fun process. It's genius, and that's what your co-workers will say about you when you lead them through this process.
President, Otero Communications
The strategic communications planning process I use is a tried-and-true way to ensure you highlight the bright spots in your communications and close the gaps.
The typical timeframe for planning is 6-8 weeks, but can extend longer based on the size of your organization, availability of staff for sessions, and research required.
Here is a snapshot of what’s involved:
Helps ensure we really know what you think you know about your brand!
The creative phase where your communications program comes to life!
Want to learn how to lead these sessions?
Click here to learn about my 5-week corporate messaging program for PR and marketing professionals
Outlines how the work gets done!
Determines what success looks like!
Jennifer Hudson was an invaluable resource during the internal and external rebranding of our complex nonprofit organization. Her leadership and insight helped our team of very diverse viewpoints stay focused as we made one of the most important decisions we would ever make, as our brand impacts everything. Jennifer’s facilitation from concept to launch ensured that we addressed every consideration, so upon our public unveiling we were confident we had captured the value and promise that our name means in the community. Jennifer is highly competent, professional, creative and trustworthy. I can’t imagine having made it through the process without her!
VP of Development/Communications, Community Partners, Palm Beach County
Jennifer helped lead our communications team in advance planning and facilitating of a full day workshop. We were stuck in finding a new direction and approach to our work in developing and implementing an overarching public education campaign. She led us through the necessary steps of going back to review our organization’s mission and vision and to then set new goals and objectives. Led by Jennifer, creative brainstorming then enabled us to list ideas for further exploration. The team has since continued working in an effective and collaborative manner with a detailed project plan now in place and the ‘Big Idea’ under development. We would not have gotten here so quickly without Jennifer’s leadership, guidance, strategic skills and knowledge. Each member of our team brings a unique skill set to the group and Jennifer was able to connect with, guide and direct each of us to help meet our effective potential as a team.
Communications Director, Children's Services Council of Palm Beach County
Jennifer was my client at British Airways when she was responsible for Latin America, the Caribbean and the Southeast U.S. We had a large team with staff working across seven plus countries including three U.S. cities and five time zones. Her leadership was invaluable. She was a great champion for communications and did a remarkable job in keeping the focus through a steady stream of product launches, milestones and difficult times for the industry.
Juan Thomas Sanchez
Vice President Strategic Development, The Jeffrey Group
I strongly recommend Jennifer Hudson. The first project we worked on together was our annual report. Jennifer was the project’s director: she developed the overall concept for the report, worked with our designer, interviewed clients (in Spanish in her charming Spanish/Castellano accent) and wrote the content as well. But, she went beyond the “job description”: She also secured a pro bono photographer for us and was a relentless and hard-nosed editor.
In every project we’ve worked on with Jennifer, two things are clear: she is passionate about her work and is passionate about her clients. You can always expect much more from her than what she is being compensated to deliver.
She is the consummate professional – and the best communications partner any organization could wish for.
A Jennifer Hudson fan and President/CEO, Hispanic Unity
I highly recommend Jennifer if you are looking for an efficient and effective strategic communications specialist. Jennifer is excellent in her professional role but also took the time to engage everyone on the team with a genuine interest in how they were doing. She really took the time to learn about the organization intimately and didn’t just help us with our strategic communication plan, she spent time truly understanding and embodying our mission. She shared our passion for the vision and has helped our organization clearly articulate the vision, establish goals and identify target audiences through her research of best practices and lessons learned. With her expert help we have been able to develop key messages that express the core values behind our mission and work that will ensure that our critical message is heard. Sometimes the biggest challenge is communicating and engaging diverse sectors in a way that speaks clearly and concisely to them. Jennifer helped focus us and establish both short and long-term objectives. The result is a detailed, comprehensive strategic communications plan with recommendations for communicating with target audiences through a variety of face-to-face and print delivery vehicles.
Executive Director, Palm Beach County Disaster Recovery Coalition
Jennifer is a truly remarkable communication professional. She’s an all-too-rare example of someone who thinks and acts according to the deeper agenda. If you’re looking for a shallow, fluffy ‘PR lovey’, Jen is not the person for you. If you’re looking for sage and perceptive communication counsel designed to support your overall business objectives, I don’t hesitate in recommending that you drop her a line.