Blog

Gratitude for the Chain

By Jennifer R. Hudson / November 23, 2020

I was inspired recently to think much more intentionally about gratitude. Rather than the usual appreciation for say, food on the table, I was asked to consider a sort of micro, supply chain list of all the various humans involved in getting that food to me: The farmer Those harvesting The people packaging The truck…

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Diverse businesspeople laughing together during an office meeting

Plan PR Like A Boss!

By Jennifer R. Hudson / September 9, 2020

Good morning! I’m in South Florida at the height of hurricane season, but I still sense a change of season approaching. Fall is coming. The autumn months tend to push us into planning mode for the new year. And as amazing at it may sound, 2021 is right around the corner. Back in March, I encouraged communications professionals to…

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Jennifer showing her happy side.

Explain It To Me Like I’m 4

By Jennifer R. Hudson / July 14, 2020

Sometimes we get so caught up in explaining ourselves that we don’t realize nobody understands a word we’re saying. This is especially true with companies. I’ve seen it with former employers and clients alike. The tendency is to say what they want to say and not necessarily what the [insert target audience] wants to hear. We get…

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Team at office meeting

They’re Not Going To Pay

By Jennifer R. Hudson / June 30, 2020

“My client really needs X, but they won’t want to pay for it. We’ve already agreed on the scope of work.” Sound familiar? I find a lot of communicators think this way. They see the challenges very clearly: Different departments are off doing their own thing. Content on different platforms seems disjointed and out of alignment (it’s painfully clear when…

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Businesswoman Standing Giving Presentation To Colleagues In Modern Open Plan Office

“So What?”

By Jennifer R. Hudson / May 13, 2020

I love asking “So what?” It forces people to get to the heart of the matter. During corporate messaging sessions, the exchanges often go something like this: We were the first to have XYZ product or service.So what? Why is that important for your [target audience] to know?Well, we’ve been doing it longer than anyone…

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Group of mixed business people having a meeting using a white board

Strategic PR Tip: Stay Curious

By Jennifer R. Hudson / April 28, 2020

The important thing is to not stop questioning. – Albert Einstein I grew up in corporate communications departments where I always had access to the people I needed to reach to stay up on the latest and greatest. I wanted to know, well, everything. I’d organize meetings regularly with marketing, HR, legal, investor relations, sales, and…

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Mature Businesswoman Addressing Boardroom Meeting

Start Planning Now

By Jennifer R. Hudson / March 30, 2020

We’re now on week three. How amazing that I could totally say that to anyone around the world and they’d know exactly what I mean?! Every PR person I know is focused on COVID-19. If you’re like me, you’ve done more Zoom meetings in the last two weeks than all of last year. Companies are in full-on…

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Business team working on laptop

PR Talks To HR: You’re A Brand Ambassador!

By Jennifer R. Hudson / January 22, 2020

Can you believe January is almost over? 2020 is now in full swing! My first talk of the year was to a group of senior HR leaders. I shared my belief that HR has a great opportunity to serve as frontline brand ambassador for any business. They can do that by communicating core values at six…

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Diverse Group of Business People Discussing Project

Are You The Smartest Person In The Room?

By Jennifer R. Hudson / January 1, 2020

Hi, I invited a former colleague from American Airlines, Al Comeaux, to speak during a coaching call for my new program, Corporate Messaging for Communicators. He talked about how he’d earned the respect of senior leaders at companies like American, Sabre, Travelocity and GE. It was a nice follow-up to the lesson I’d taught on making the…

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cropped shot of businessman presenting gifts to colleagues in office

Happy Holidays!

By Jennifer R. Hudson / December 20, 2019

I used to make detailed Christmas lists when I was a kid. One year, I wanted a “Colorburst 250” camera. I talked about it forever. Just to be absolutely certain there would be no confusion with the “150” (which didn’t have the flash), I cut out a photo of it and put it on the fridge. “Here,…

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