Blog

How Dare You Speak Out?

By Jennifer R. Hudson / December 7, 2022

In October, I attended the Spark with Luly B conference and was inspired by both the energy in the room and her intentional efforts to give women a voice. When a conference attendee shared her story, she said she was constantly asking herself “How dare I think that I could do XYZ”? Luly challenged her…

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I Choose Gratitude

By Jennifer R. Hudson / November 23, 2022

There’s nothing I love more than a table full of family and friends discussing interesting topics around delicious food or drinks, so Thanksgiving has always been particularly meaningful for me.  I’m not gonna lie – when my eyes were opened to the sadness the holiday represents for many Native Americans, it left a hole. I…

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What I Intend to Do (or Not Do) this Holiday Season

By Jennifer R. Hudson / November 10, 2022

If you’re like me, you’re already imagining the upcoming holidays. It’s been a crazy autumn and I’m ready for a serious slowdown.  I’ve spent a lot of time thinking about where I want to focus for the new year and have already put plans in place and hired support to help me get there. I’m…

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Are You Spooked About Pushing Back on Senior Leaders?

By Jennifer R. Hudson / October 28, 2022

It’s the “spooky season,” but that doesn’t mean you have to be afraid of pushing back when senior leaders ask you to develop external communications about an issue or topic you know is not aligned with the reality of what’s happening inside the organization. 😅 If you want to be the trusted advisor your company…

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Start with Core Values, They’re the Foundation of Everything

By Jennifer R. Hudson / August 18, 2022

When I talk to organizations about living out core values in every area of the business, it’s really because I care deeply about internal staff and I want them to know that the company they work for stands for something bigger. Whether it was great customer service or quality products, knowing that my past employers stood for…

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Communications As A Capacity-Building Function for Nonprofits

By Jennifer R. Hudson / July 17, 2022

Communications is a critical, capacity-building function for nonprofits. And not just for fundraising, but for the entire organization. Or at least it should be. In this interview with Jarrett Ransom of The Nonprofit Show, I share this little nugget about communications as capacity-building. It was a surprise to Jarrett, but this belief has always driven…

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Break Free of Talking Points, Focus on Messaging, and Make More Money

By Jennifer R. Hudson / June 23, 2022

When communications pros talk about messaging, I think they really mean “talking points.” They are not the same. 👏 Talking points are tactical and created for very specific purposes, like a media interview. They serve a purpose, but they can also stifle big-picture thinking. And if you never break free of them, you’ll miss the…

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Are You Including Diverse Voices In Your Communications Efforts?

By Jennifer R. Hudson / June 16, 2022

If you’re like me, you love a great story of triumph.  We find them in books, movies, and even songs. We want the underdog in these stories to win, and we celebrate when they finally do. There’s usually a situation or someone who guides them or facilitates their journey- and we’re especially moved if they…

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“Listening is a radical act of social justice.”

By Jennifer R. Hudson / June 9, 2022

Last year around this time, I shared a few favorite quotes that inspire and motivate me. I’ve got another to add to the list: “Listening is a radical act of social justice.” I heard this quote in the context of nonprofit work, but I think it’s applicable to the work we do as communicators in any organization.…

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5-FIGURE PLANNING

PR Pros Are Getting Results, And I’m So Proud of Them!

By Jennifer R. Hudson / May 26, 2022

I knew I had something special when I launched Corporate Messaging for Communicators a few years ago.  I wanted to advocate for communicators to embrace strategic communications as the de facto way they work and I wanted to provide a powerful tool for them to do that. As I developed the program, I interviewed PR and marketing…

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