Coming Soon: Strategic Communicators Collective

By Jennifer R. Hudson / May 29, 2024

I’m creating the Strategic Communicators Collective, and I want it to be the best collaboration of mid-to-senior level career communications professionals! We’ll initially launch with a small group of founding members who will test-drive all the great content and ideas I have for The Collective. The big launch happens for everyone this summer!🥳 Imagine having…

Read More

These Common Communication Blind Spots Derail Leaders

By Jennifer R. Hudson / May 15, 2024

In my 25+ years developing and implementing strategic communications programs and facilitating workshops on messaging and core values, vision and mission, I’ve encountered blind spots that keep execs from making their desired impact. 1- Leaders don’t take the time to reflect on how their organization’s core values show up in their own lives. Whether we…

Read More

Communications Pros Must Go Beyond The Talking Points

By Jennifer R. Hudson / April 8, 2024

When communications pros talk about messaging, I think they really mean “talking points.” They are not the same! ✋🏽 Talking points are tactical and created for very specific purposes, like a media interview.  They serve a purpose, but they can also stifle big-picture thinking. And if you never break free of them, you’ll miss the larger, strategic purpose…

Read More

Are You Missing This Crucial Piece of the Communications Puzzle?

By Jennifer R. Hudson / March 5, 2024

I’m always inspired when I leave a corporate messaging session I’ve facilitated for a client. After more than 10 years of leading these sessions, I know a few things will happen:  ⭐️ Employees will leave feeling heard and valued  ⭐️ Leaders will leave impressed and develop a greater appreciation for the process than they imagined…

Read More

The Big Issues Companies Are Facing and How Public Relations Pros Must Help

By Jennifer R. Hudson / February 21, 2024

During a retreat with my mastermind group last year, we discussed the big employee issues companies would face in 2024: retention, hiring, managing hybrid work environments, and more. It was clear to me that communicators can and must play a pivotal role in helping organizations address these challenges. One way we can add strategic value…

Read More

Should Public Relations Pros Reveal When They Use AI?

By Jennifer R. Hudson / January 31, 2024

Last week, I posed a question on social media: Should you reveal when you use AI?  The short answer? Yes! As PR pros, we know it’s important to stay abreast of the latest trends and technology so we can advise the people we serve with excellence. We may not always reveal every PR tool in…

Read More

New Year, New Affirmations for PR Pros

By Jennifer R. Hudson / January 16, 2024

In 2023, I created a document detailing my professional goals, how I wanted to achieve them, and some concrete measures of success for each. I accomplished a lot of what I had on the list, and while I didn’t reach every goal, I’m happy to report that I had some incredible career highlights in 2023: my first keynote to an audience of more than…

Read More

How Core Values Shape Business Communication

By Jennifer R. Hudson / December 6, 2023

In case you missed it, late last month I had a great conversation with the hosts of Impactful Business Voices. 🎙️ I shared my thoughts on integrating core values into corporate culture and the importance of strategic communications planning.  We talked about the transformative power of strategic messaging and its crucial role in business success, as…

Read More

Curiosity Communications Planning and Corporate Messaging Frameworks

By Jennifer R. Hudson / November 3, 2023

I had such a wonderful conversation with Melissa Vela-Williamson, of MVW Communications on the Smart Talk Series podcast! 🎙️  We talked about how going from a steady corporate job to the chaos of owning your own business can be stressful and the importance of saying “no.”  I don’t often get to talk about my path…

Read More

When The CEO Celebrates Your Wins (Publicly)

By Jennifer R. Hudson / October 2, 2023

I wish I had known how powerful corporate messaging sessions could be when I first started consulting. I spent my corporate career developing messaging in silos – either with senior leaders, with a department head, or on my own.  When I developed my signature framework and saw how it not only resulted in great messaging,…

Read More