Blog
I’m creating the Strategic Communicators Collective, and I want it to be the best collaboration of mid-to-senior level career communications professionals! We’ll initially launch with a small group of founding members who will test-drive all the great content and ideas I have for The Collective. The big launch happens for everyone this summer!🥳 Imagine having…
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In my 25+ years developing and implementing strategic communications programs and facilitating workshops on messaging and core values, vision and mission, I’ve encountered blind spots that keep execs from making their desired impact. 1- Leaders don’t take the time to reflect on how their organization’s core values show up in their own lives. Whether we…
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When communications pros talk about messaging, I think they really mean “talking points.” They are not the same! ✋🏽 Talking points are tactical and created for very specific purposes, like a media interview. They serve a purpose, but they can also stifle big-picture thinking. And if you never break free of them, you’ll miss the larger, strategic purpose…
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I’m always inspired when I leave a corporate messaging session I’ve facilitated for a client. After more than 10 years of leading these sessions, I know a few things will happen: ⭐️ Employees will leave feeling heard and valued ⭐️ Leaders will leave impressed and develop a greater appreciation for the process than they imagined…
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During a retreat with my mastermind group last year, we discussed the big employee issues companies would face in 2024: retention, hiring, managing hybrid work environments, and more. It was clear to me that communicators can and must play a pivotal role in helping organizations address these challenges. One way we can add strategic value…
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Last week, I posed a question on social media: Should you reveal when you use AI? The short answer? Yes! As PR pros, we know it’s important to stay abreast of the latest trends and technology so we can advise the people we serve with excellence. We may not always reveal every PR tool in…
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In 2023, I created a document detailing my professional goals, how I wanted to achieve them, and some concrete measures of success for each. I accomplished a lot of what I had on the list, and while I didn’t reach every goal, I’m happy to report that I had some incredible career highlights in 2023: my first keynote to an audience of more than…
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In case you missed it, late last month I had a great conversation with the hosts of Impactful Business Voices. 🎙️ I shared my thoughts on integrating core values into corporate culture and the importance of strategic communications planning. We talked about the transformative power of strategic messaging and its crucial role in business success, as…
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I had such a wonderful conversation with Melissa Vela-Williamson, of MVW Communications on the Smart Talk Series podcast! 🎙️ We talked about how going from a steady corporate job to the chaos of owning your own business can be stressful and the importance of saying “no.” I don’t often get to talk about my path…
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I wish I had known how powerful corporate messaging sessions could be when I first started consulting. I spent my corporate career developing messaging in silos – either with senior leaders, with a department head, or on my own. When I developed my signature framework and saw how it not only resulted in great messaging,…
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