Blog

Companies need to take a parental "time out"...

Time for a Time Out?

By Jennifer R. Hudson / February 17, 2021

My husband and I have always tried to communicate with one voice to our kids. It’s even more important now that they’re teens. We don’t always get it right, of course, but when we realize we’re being inconsistent, we take a parental “time out” to confer and course-correct. Our delivery may be different, but the…

Read More

Fearless

By Jennifer R. Hudson / February 3, 2021

We’re one month and a few days in, y’all. I already feel my word for the year (fearless) has been tested. For 2021, my “fearless” means being deliberate and unapologetic about asking for what I need and going for it no matter what. If you set big goals, you’ve got to have an even bigger…

Read More

Rest, Relax, Renew

By Jennifer R. Hudson / December 18, 2020

And as I head into the holidays, ready to take a desperately needed break, my intention is to sink into all the comfy chairs of who I am.

Read More

Hold Space for Varied Voices

By Jennifer R. Hudson / December 9, 2020

I remember a time in my career when I felt my voice was being stifled — when I felt unheard and unnoticed. I can still recall the tension, the uncomfortable apprehension in meetings, and how I sometimes chose silence over the iciness I feared might come if I shared a thought or opinion. I hated…

Read More

Gratitude for the Chain

By Jennifer R. Hudson / November 23, 2020

I was inspired recently to think much more intentionally about gratitude. Rather than the usual appreciation for say, food on the table, I was asked to consider a sort of micro, supply chain list of all the various humans involved in getting that food to me: The farmer Those harvesting The people packaging The truck…

Read More
Diverse businesspeople laughing together during an office meeting

Plan PR Like A Boss!

By Jennifer R. Hudson / September 9, 2020

Good morning! I’m in South Florida at the height of hurricane season, but I still sense a change of season approaching. Fall is coming. The autumn months tend to push us into planning mode for the new year. And as amazing at it may sound, 2021 is right around the corner. Back in March, I encouraged communications professionals to…

Read More
Jennifer showing her happy side.

Explain It To Me Like I’m 4

By Jennifer R. Hudson / July 14, 2020

Sometimes we get so caught up in explaining ourselves that we don’t realize nobody understands a word we’re saying. This is especially true with companies. I’ve seen it with former employers and clients alike. The tendency is to say what they want to say and not necessarily what the [insert target audience] wants to hear. We get…

Read More
Team at office meeting

They’re Not Going To Pay

By Jennifer R. Hudson / June 30, 2020

“My client really needs X, but they won’t want to pay for it. We’ve already agreed on the scope of work.” Sound familiar? I find a lot of communicators think this way. They see the challenges very clearly: Different departments are off doing their own thing. Content on different platforms seems disjointed and out of alignment (it’s painfully clear when…

Read More
Businesswoman Standing Giving Presentation To Colleagues In Modern Open Plan Office

“So What?”

By Jennifer R. Hudson / May 13, 2020

I love asking “So what?” It forces people to get to the heart of the matter. During corporate messaging sessions, the exchanges often go something like this: We were the first to have XYZ product or service.So what? Why is that important for your [target audience] to know?Well, we’ve been doing it longer than anyone…

Read More
Group of mixed business people having a meeting using a white board

Strategic PR Tip: Stay Curious

By Jennifer R. Hudson / April 28, 2020

The important thing is to not stop questioning. – Albert Einstein I grew up in corporate communications departments where I always had access to the people I needed to reach to stay up on the latest and greatest. I wanted to know, well, everything. I’d organize meetings regularly with marketing, HR, legal, investor relations, sales, and…

Read More