Senior leaders know that communication with their teams is a key component of organizational culture. Too often, however, these leaders lean too heavily on “talking points,” which are generic, use organization speak, and are all too often created with little input from the employees who live and breathe the work of the organization. During this presentation, senior leaders will explore a new way to approach communications – one that incorporates authentic messaging with the input and points of view from a range of staff to elevate the voices of employees “behind the brand” who are typically closest to key stakeholders. Through the development of more inclusive messaging -- which can be used in presentations and speeches -- they’ll discover how to more effectively communicate the organization’s brand and culture, as well as their own unique thought leadership.