My work is based on 25 years living and breathing corporate communications in every form – media relations, crisis communications, employee communications, government affairs, investor relations, executive visibility/thought leadership, you name it! And I grew up in the practice coordinating with every department imaginable – marketing, HR, Legal, product development, customer service, operations, insurance, medical and more.
The most important thing you should know about me? I want to up-end the PR world and create more consistency in the way we define and practice our work.
I want communicators to fully embrace a “strategy-first” mindset so we stop wasting time, budget and outlandish amounts of effort on activities that do nothing to profoundly impact the success of the organizations we support.
That means I believe PR > media.
For me, public relations is truly about relating to various publics. And our work should never, ever, EVER (got that?) be done apart from the strategic priorities of our company or clients.
It’s so important to me that you buy in to this that I’ve created the Strategy-First PR Pledge.
Jennifer Hudson was an invaluable resource during the internal and external rebranding of our complex nonprofit organization. Her leadership and insight helped our team of very diverse viewpoints stay focused as we made one of the most important decisions we would ever make, as our brand impacts everything. Jennifer’s facilitation from concept to launch ensured that we addressed every consideration, so upon our public unveiling we were confident we had captured the value and promise that our name means in the community. Jennifer is highly competent, professional, creative and trustworthy. I can’t imagine having made it through the process without her!
VP of Development/Communications, Community Partners, Palm Beach County
Jennifer helped lead our communications team in advance planning and facilitating of a full day workshop. We were stuck in finding a new direction and approach to our work in developing and implementing an overarching public education campaign. She led us through the necessary steps of going back to review our organization’s mission and vision and to then set new goals and objectives. Led by Jennifer, creative brainstorming then enabled us to list ideas for further exploration. The team has since continued working in an effective and collaborative manner with a detailed project plan now in place and the ‘Big Idea’ under development. We would not have gotten here so quickly without Jennifer’s leadership, guidance, strategic skills and knowledge. Each member of our team brings a unique skill set to the group and Jennifer was able to connect with, guide and direct each of us to help meet our effective potential as a team.
Communications Director, Children's Services Council of Palm Beach County
Jennifer was my client at British Airways when she was responsible for Latin America, the Caribbean and the Southeast U.S. We had a large team with staff working across seven plus countries including three U.S. cities and five time zones. Her leadership was invaluable. She was a great champion for communications and did a remarkable job in keeping the focus through a steady stream of product launches, milestones and difficult times for the industry.
Juan Thomas Sanchez
Vice President Strategic Development, The Jeffrey Group
I strongly recommend Jennifer Hudson. The first project we worked on together was our annual report. Jennifer was the project’s director: she developed the overall concept for the report, worked with our designer, interviewed clients (in Spanish in her charming Spanish/Castellano accent) and wrote the content as well. But, she went beyond the “job description”: She also secured a pro bono photographer for us and was a relentless and hard-nosed editor.
In every project we’ve worked on with Jennifer, two things are clear: she is passionate about her work and is passionate about her clients. You can always expect much more from her than what she is being compensated to deliver.
She is the consummate professional – and the best communications partner any organization could wish for.
A Jennifer Hudson fan and President/CEO, Hispanic Unity
I highly recommend Jennifer if you are looking for an efficient and effective strategic communications specialist. Jennifer is excellent in her professional role but also took the time to engage everyone on the team with a genuine interest in how they were doing. She really took the time to learn about the organization intimately and didn’t just help us with our strategic communication plan, she spent time truly understanding and embodying our mission. She shared our passion for the vision and has helped our organization clearly articulate the vision, establish goals and identify target audiences through her research of best practices and lessons learned. With her expert help we have been able to develop key messages that express the core values behind our mission and work that will ensure that our critical message is heard. Sometimes the biggest challenge is communicating and engaging diverse sectors in a way that speaks clearly and concisely to them. Jennifer helped focus us and establish both short and long-term objectives. The result is a detailed, comprehensive strategic communications plan with recommendations for communicating with target audiences through a variety of face-to-face and print delivery vehicles.
Executive Director, Palm Beach County Disaster Recovery Coalition
Jennifer is a truly remarkable communication professional. She’s an all-too-rare example of someone who thinks and acts according to the deeper agenda. If you’re looking for a shallow, fluffy ‘PR lovey’, Jen is not the person for you. If you’re looking for sage and perceptive communication counsel designed to support your overall business objectives, I don’t hesitate in recommending that you drop her a line.