What they said
I have worked with Jennifer in various capacities and companies over the past 20 years and know that she is a pro at strategic messaging. I really wanted to hire Jennifer to conduct our strategic messaging session however we couldn't afford her since we are a newly formed non-profit. So this class was the next best thing. And the upside, now I have the confidence to do this in the future on my own. The materials, videos and weekly coaching sessions really deliver everything you need to be successful.
The program takes communications professionals right through the messaging process, from start to finish. But it does much more, as we get the opportunity to discuss our questions directly as a group and learn both from Jennifer, but also from each other. The program is therefore excellent because of its extremely well developed content but also because of the important discussions we as a group were able to have regularly along the way. I think this combination makes the program truly excellent.
Senior Director, FTI Consulting
I first met Jennifer as a board participant during a messaging workshop she conducted for a nonprofit organization. The stellar work she did to help that organization unveil its story sparked my interest for Cendyn Arcaneo. We had recently acquired a company and needed to determine the best way to position the newly merged brand. Jennifer led us through one workshop to identify our core values, vision and mission, and a second to uncover the key messages that would help us tell our best story. She kept us engaged during the workshops and struck the balance between counseling and allowing us to discover on our own what was most important to say to our clients. Her work has been invaluable in our efforts to align all of our marketing communications activities.
The messaging workshop my team and I did with Jennifer really helped us sift through what was needed for our organization. The session allowed staff to see the bigger picture of the impact of our work beyond their departmental spheres, and we worked together to identify the target audiences everyone agreed we most needed to reach. An important breakthrough for us was realizing we had an opportunity to more fully engage staff and we’ve now had great results implementing new ways to share information. Jennifer’s course will benefit any organization that needs to more strategically align its messaging!
President/CEO, PrimeTime Palm Beach County
Corporate Messaging for Communicators places you in a leadership role for developing a stellar messaging platform with strategic branding expert Jennifer Hudson as your coach all along the way. This introspective, step-by-step course gets to the heart of your brand and creates authentic, powerful messaging while engaging your colleagues in an inclusive, fun process. It's genius, and that's what your co-workers will say about you when you lead them through this process.
President, Otero Communications
CORPORATE MESSAGING FOR COMMUNICATORS 5 Weeks | Online Learning | Live Weekly Mentoring
I thrive on big picture thinking and have seen how doing so has helped me position myself as a trusted advisor with clients, demonstrate the power of public relations to have broader impact on organizations, and increase revenue!
I want that for you, too!
I created this program because messaging and target audiences are the two most critical pieces of any communications plan. I believe we should all know how to do this work.
Messaging workshops are powerful and highly effective. The beauty of my process is that it requires the input and active participation of staff from a cross-section of departments. You're not developing one-off "talking points" in a vacuum.
The program includes short online videos and live weekly small-group (max. 5) mentoring meetings with me via Zoom.
With support and mentoring from me, you'll learn how to lead participants through the six-phase messaging framework I use successfully with my own clients.
The magic is in the process: With your guidance, they'll brainstorm, prioritize and agree on the most impactful messages that highlight the best and brightest aspects of the organization. They'll leave more aligned and clear about how to communicate about the company or nonprofit. And you'll cement your role as an invaluable communications advisor!
By the end of our time together, you'll…
Build a purposeful, expansive, and lucrative PR business by offering strategic messaging sessions that let you play in your zone of genius, minimize PR busywork, and have energy for the other important areas of your life
Master a rock star, six-phase framework that closes gaps in your clients’ message development and adds meaningful revenue to your business
Eliminate lingering self-doubt that senior leaders will question the impact of your work
Cultivate an unshakeable sense of self-trust so you consistently ask for the premium fees you know your work is worth
Increase revenue with a transformational workshop you can deliver again and again
Pour all of your desire to use communications to make a difference in the world into a workshop that leaves employees feeling valued, heard and engaged
Harness your naturally strategic brain and passion for making the world a better place to help companies create clearer, more aligned and authentic messaging they can use wherever they communicate, market, or sell
I look forward to working with you!
What You Will Learn
How to do the simple, cost- effective "Three Cs" research on your company, customers, and competitors to ensure you have the insights you need to facilitate a great corporate messaging workshop.
The six-phase strategic messaging framework you'll use to lead a cross-departmental session, how to get leadership buy-in, details on who should participate and why, logistics, warm-up exercises, conversation cues to get the group talking, helpful downloadable files, and much more!
How to close out the workshop and use the great insights that spring from it to create corporate messages all staff can use to tell the organization's most impactful stories with language and positioning that is consistent, clear, and aligned.
5 weeks, bite-sized
lessons + mentoring!
The Big Picture: Messaging in Context
Virtual Live Session: Getting Executive Buy-In
Virtual Live Session: Communicating the Value
- Why Research?
- Research Overview
- Company: Internal Communications
- Company: External Communications
- Gathering Customer Insights
- Researching Competitors
- Final Thoughts on Research
- Research Recap: Questions to Consider
Who Should Be Invited. Laying the Foundation for a Great Session. Materials.
- Instructor Intro
- How To Begin
Workshop Content and Flow
Facilitating "Who We Are: Core Message"
- Facilitating "Who We Are: Values and Promise"
Facilitating "What We Do: Products and Services"
- Facilitating "What We Do: Approach/Process"
- Suggestions to Manage Timing
Facilitating "Who We Serve
- Target Audience Advance Work
Facilitating "What Makes Us Unique"
Facilitating "Why They Should Care: Trends and Issues"
Facilitating "Why They Should Care: Credibility"
Facilitating "Supporting Facts"
Facilitating "The Close" and Next Steps
Am I A Good Fit?
You are perfect for this program if...
Ready to discuss whether this program is right for you?