Blog
Happy September! The season of spiced lattes and cooler weather is upon us, which means you’re probably rolling out final campaigns of the year and planning for 2026! Brands both big and small are navigating how to “get it right” in an environment where consumers are increasingly making values-based purchasing decisions. The fallout of missteps…
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What happens when strategy and execution align? Success. Take Costco. Their commitment to DEI isn’t just a statement — it’s embedded in their operations. The result? Notable profit increases over the last year, proving that trust and loyalty really do accelerate financial performance. In fact, research shows that loyal customers spend 43% more — and…
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Your company’s values should guide every decision – from hiring to customer service to crisis response. When they don’t, the consequences can be severe. I saw this firsthand when a company I worked with faced internal backlash for how leadership responded to a public issue. Employees called leaders out, both internally and externally, because their…
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You know growth is within reach for your business. You may even feel the momentum building. But something is off when it comes to communicating your value. The messaging isn’t quite clicking. Your team isn’t aligned. And the people who should be paying attention? They’re not engaging the way you need them to. That’s where…
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