Blog
If you’re like me, you probably choose a “word of the year” to frame what you hope to focus on. But this year, I almost didn’t do it. I found myself questioning everything as I emerged from the holidays. It wasn’t dramatic or overblown, just a quiet, introspective look at what matters most to me…
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There’s one recommendation I always make to business leaders: Take the time to identify, prioritize and justify the stakeholders most important to your success — and do so with your team. Their input is worth its weight in gold if you want to communicate with relevance and authenticity. It’s misguided to assume you know what your ideal…
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I’m often in conversation with CEOs and business leaders whose calendars are packed with client meetings, “quick syncs,” conferences, and community engagements. They’re usually well-read, well-prepared, and genuinely committed to growth. And yet they still struggle to find the time to just…think. Strategic thinking helps leaders identify emerging opportunities, anticipate market shifts, and prioritize resources, but…
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You can have the smartest strategy, the best creative, and a full calendar of campaigns, but if the messaging across your organization isn’t aligned, impact slips through the cracks. Mixed messages don’t just confuse audiences; that misalignment creates internal chaos, too. They show up when: Sound familiar? Here’s what I’ve seen time and again: misalignment doesn’t…
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Last month, inside the Strategic Communicators Collective, we spent an hour with futurist and business strategist Marvin Dejean of Gilead Sanders. We dove into what the future business landscape will demand from leaders and, importantly, from us as communicators. Big takeaway: AI isn’t a tool you simply “add on.” It’s becoming the operating system on which…
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The news has been abuzz with companies that have quietly (and in some cases loudly), stepped away from their DEI commitments (think: Walmart, Meta). The level at which some organizations are retreating from diversity, equity, and inclusion raises the question: Were those statements, press releases, and employee resource groups introduced just a few years ago…
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I’m always honored and humbled to hear leaders share the impact of our work together. Collaborating with executives and their teams who need help communicating the brilliance of their organization to the right target audiences in the channels where they live, work, and play most often is where I thrive! I’m so fortunate to do…
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In my 25+ years developing and implementing strategic communications programs and facilitating workshops on messaging and core values, vision and mission, I’ve encountered blind spots that keep execs from making their desired impact. 1- Leaders don’t take the time to reflect on how their organization’s core values show up in their own lives. Whether we…
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