Blog
If you’ve worked in public relations for a while, you’ve probably said or heard some form of the following: “They brought us in after the decision was made… and then expected us to clean it up!” Sound familiar? 😕 We’ve all experienced moments where we’re expected to fix broken narratives, smooth over missteps, or package…
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If you’ve ever been frustrated about the mixed messages you see going out from different departments but can’t quite figure out how to address it strategically so everyone gets aligned and on the same page — stay tuned! I’m making my Corporate Messaging for Communicators framework more accessible than ever — and I’d love for you to…
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You know growth is within reach for your business. You may even feel the momentum building. But something is off when it comes to communicating your value. The messaging isn’t quite clicking. Your team isn’t aligned. And the people who should be paying attention? They’re not engaging the way you need them to. That’s where…
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I remember being so frustrated with my title 20 years ago. I tried to explain to my boss that “Media Relations Manager” just wasn’t the right label for the public relations work I was doing managing multiple relationships with staff across all roles and levels in four different business units on a global scale. Add…
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The news has been abuzz with companies that have quietly (and in some cases loudly), stepped away from their DEI commitments (think: Walmart, Meta). The level at which some organizations are retreating from diversity, equity, and inclusion raises the question: Were those statements, press releases, and employee resource groups introduced just a few years ago…
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On Friday, December 13, I’ll be leading Find Your Voice As a Thought Leader, a vocal empowerment experience that will be a transformative way for you to end the year! In this half-day Step into Your Moxie® workshop, participants will develop the confidence, clarity, and charisma to speak up as thought leaders – on behalf of…
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I’ve often said “We don’t all need to be on TikTok!” as a way to explain how important it is for organizations to choose the social media platforms where their key audiences live, work, and play most often (and this was before their recent troubles😒). If you’re creating content and engaging in a channel just…
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I’m always honored and humbled to hear leaders share the impact of our work together. Collaborating with executives and their teams who need help communicating the brilliance of their organization to the right target audiences in the channels where they live, work, and play most often is where I thrive! I’m so fortunate to do…
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In my 25+ years developing and implementing strategic communications programs and facilitating workshops on messaging and core values, vision and mission, I’ve encountered blind spots that keep execs from making their desired impact. 1- Leaders don’t take the time to reflect on how their organization’s core values show up in their own lives. Whether we…
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During a retreat with my mastermind group last year, we discussed the big employee issues companies would face in 2024: retention, hiring, managing hybrid work environments, and more. It was clear to me that communicators can and must play a pivotal role in helping organizations address these challenges. One way we can add strategic value…
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