Blog
Last month, inside the Strategic Communicators Collective, we spent an hour with futurist and business strategist Marvin Dejean of Gilead Sanders. We dove into what the future business landscape will demand from leaders and, importantly, from us as communicators. Big takeaway: AI isn’t a tool you simply “add on.” It’s becoming the operating system on which…
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Happy September! The season of spiced lattes and cooler weather is upon us, which means you’re probably rolling out final campaigns of the year and planning for 2026! Brands both big and small are navigating how to “get it right” in an environment where consumers are increasingly making values-based purchasing decisions. The fallout of missteps…
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What happens when strategy and execution align? Success. Take Costco. Their commitment to DEI isn’t just a statement — it’s embedded in their operations. The result? Notable profit increases over the last year, proving that trust and loyalty really do accelerate financial performance. In fact, research shows that loyal customers spend 43% more — and…
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Your company’s values should guide every decision – from hiring to customer service to crisis response. When they don’t, the consequences can be severe. I saw this firsthand when a company I worked with faced internal backlash for how leadership responded to a public issue. Employees called leaders out, both internally and externally, because their…
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If you’ve worked in public relations for a while, you’ve probably said or heard some form of the following: “They brought us in after the decision was made… and then expected us to clean it up!” Sound familiar? 😕 We’ve all experienced moments where we’re expected to fix broken narratives, smooth over missteps, or package…
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If you’ve ever been frustrated about the mixed messages you see going out from different departments but can’t quite figure out how to address it strategically so everyone gets aligned and on the same page — stay tuned! I’m making my Corporate Messaging for Communicators framework more accessible than ever — and I’d love for you to…
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You know growth is within reach for your business. You may even feel the momentum building. But something is off when it comes to communicating your value. The messaging isn’t quite clicking. Your team isn’t aligned. And the people who should be paying attention? They’re not engaging the way you need them to. That’s where…
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I remember being so frustrated with my title 20 years ago. I tried to explain to my boss that “Media Relations Manager” just wasn’t the right label for the public relations work I was doing managing multiple relationships with staff across all roles and levels in four different business units on a global scale. Add…
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The news has been abuzz with companies that have quietly (and in some cases loudly), stepped away from their DEI commitments (think: Walmart, Meta). The level at which some organizations are retreating from diversity, equity, and inclusion raises the question: Were those statements, press releases, and employee resource groups introduced just a few years ago…
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On Friday, December 13, I’ll be leading Find Your Voice As a Thought Leader, a vocal empowerment experience that will be a transformative way for you to end the year! In this half-day Step into Your Moxie® workshop, participants will develop the confidence, clarity, and charisma to speak up as thought leaders – on behalf of…
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