Jennifer showing her happy side.

Explain It To Me Like I’m 4

By Jennifer R. Hudson / July 14, 2020

Sometimes we get so caught up in explaining ourselves that we don’t realize nobody understands a word we’re saying. This is especially true with companies. I’ve seen it with former employers and clients alike. The tendency is to say what they want to say and not necessarily what the [insert target audience] wants to hear. We get…

Read More
Team at office meeting

They’re Not Going To Pay

By Jennifer R. Hudson / June 30, 2020

“My client really needs X, but they won’t want to pay for it. We’ve already agreed on the scope of work.” Sound familiar? I find a lot of communicators think this way. They see the challenges very clearly: Different departments are off doing their own thing. Content on different platforms seems disjointed and out of alignment (it’s painfully clear when…

Read More
Businesswoman Standing Giving Presentation To Colleagues In Modern Open Plan Office

“So What?”

By Jennifer R. Hudson / May 13, 2020

I love asking “So what?” It forces people to get to the heart of the matter. During corporate messaging sessions, the exchanges often go something like this: We were the first to have XYZ product or service.So what? Why is that important for your [target audience] to know?Well, we’ve been doing it longer than anyone…

Read More
Group of mixed business people having a meeting using a white board

Strategic PR Tip: Stay Curious

By Jennifer R. Hudson / April 28, 2020

The important thing is to not stop questioning. – Albert Einstein I grew up in corporate communications departments where I always had access to the people I needed to reach to stay up on the latest and greatest. I wanted to know, well, everything. I’d organize meetings regularly with marketing, HR, legal, investor relations, sales, and…

Read More
Mature Businesswoman Addressing Boardroom Meeting

Start Planning Now

By Jennifer R. Hudson / March 30, 2020

We’re now on week three. How amazing that I could totally say that to anyone around the world and they’d know exactly what I mean?! Every PR person I know is focused on COVID-19. If you’re like me, you’ve done more Zoom meetings in the last two weeks than all of last year. Companies are in full-on…

Read More
Business team working on laptop

PR Talks To HR: You’re A Brand Ambassador!

By Jennifer R. Hudson / January 22, 2020

Can you believe January is almost over? 2020 is now in full swing! My first talk of the year was to a group of senior HR leaders. I shared my belief that HR has a great opportunity to serve as frontline brand ambassador for any business. They can do that by communicating core values at six…

Read More
Diverse Group of Business People Discussing Project

Are You The Smartest Person In The Room?

By Jennifer R. Hudson / January 1, 2020

Hi, I invited a former colleague from American Airlines, Al Comeaux, to speak during a coaching call for my new program, Corporate Messaging for Communicators. He talked about how he’d earned the respect of senior leaders at companies like American, Sabre, Travelocity and GE. It was a nice follow-up to the lesson I’d taught on making the…

Read More
cropped shot of businessman presenting gifts to colleagues in office

Happy Holidays!

By Jennifer R. Hudson / December 20, 2019

I used to make detailed Christmas lists when I was a kid. One year, I wanted a “Colorburst 250” camera. I talked about it forever. Just to be absolutely certain there would be no confusion with the “150” (which didn’t have the flash), I cut out a photo of it and put it on the fridge. “Here,…

Read More
Software engineers working on project and programming in company

Magic In The Messaging Video

By Jennifer R. Hudson / December 13, 2019

Hi! Check out my video where I talk about my passion for the messaging work I do. If you’re ready to show up big in 2020, let’s go!  Corporate Messaging for Communicators launches on January 14. There are only a few spots left! Click here to schedule a call with me today. We’ll talk about how you can get enrolled. And…

Read More
Team of architects and project managers at office meeting

2020 Launch!

By Jennifer R. Hudson / November 26, 2019

Hi! You know clear, concise, consistent messaging targeted at the right audiences is the key to long-term communications success, but how do you get them to see it? There’s a social media post communicating one message and an email about that same topic conveying something completely different – and they’re both targeted at the same audience! And don’t even…

Read More