Blog
During a recent Strategic Communicators Collective Brain Trust Advisory session, I tasked the group with a project using Perplexity as a research and thinking partner — all through the lens of our beloved R.P.I.E. (Research, Planning, Implementation, Evaluation). I was intrigued by the idea of taking this powerful communications planning framework and pairing it with a new tool in…
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Last week, I posed a question on social media: Should you reveal when you use AI? The short answer? Yes! As PR pros, we know it’s important to stay abreast of the latest trends and technology so we can advise the people we serve with excellence. We may not always reveal every PR tool in…
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