Blog
If you’re like me, you get “news and info FOMO” (fear of missing out). There’s so much to know and understand, but literally no way to keep track of it all. Every week seems to bring something new for communications professionals to navigate. The ever-evolving role of artificial intelligence. Organizations constantly adapting to changing economic…
When I started the Strategic Communicators Collective two years ago, I wasn’t trying to build another networking group. I was trying to solve a problem I had experienced myself and saw existed for others. As communications professionals advance in their careers, the conversations change. You stop looking for tactical advice and start wrestling with more complex questions:…
Last week, I facilitated a private strategy lab for CEOs. During the session, they had the opportunity to focus on connecting what’s most important for their business right now to what and how they communicate as a leader. It was an insightful lab that brought up key insights I think could benefit every communications professional:…
During a recent Strategic Communicators Collective Brain Trust Advisory session, I tasked the group with a project using Perplexity as a research and thinking partner — all through the lens of our beloved R.P.I.E. (Research, Planning, Implementation, Evaluation). I was intrigued by the idea of taking this powerful communications planning framework and pairing it with a new tool in…
May is Mental Health Awareness Month, so it feels like a good time to address the deeper pressure that comes with helping organizations communicate in a moment when everything just feels so complicated. Communicators are being asked to develop clear, values-driven, credible content while also navigating changing expectations around language, politics, and stakeholder trust. This is…
In my work with nonprofit leaders and communicators, I continue to see how communications is expected to accomplish so much with so little. The money required just can’t keep up with what’s needed to create insights-driven content and activities that move people to give, engage, partner or support. This year, I had the opportunity once…
Curiosity has served me well throughout my communications career. I grew up in corporate communications departments where I had access to people across the business — and I used that access. I’d meet regularly with colleagues in marketing, HR, legal, investor relations, sales, and product development to understand what was happening across the organization. Part of…
If you’re like me, you probably choose a “word of the year” to frame what you hope to focus on. But this year, I almost didn’t do it. I found myself questioning everything as I emerged from the holidays. It wasn’t dramatic or overblown, just a quiet, introspective look at what matters most to me…
I’m often in conversation with CEOs and business leaders whose calendars are packed with client meetings, “quick syncs,” conferences, and community engagements. They’re usually well-read, well-prepared, and genuinely committed to growth. And yet they still struggle to find the time to just…think. Strategic thinking helps leaders identify emerging opportunities, anticipate market shifts, and prioritize resources, but…
You can have the smartest strategy, the best creative, and a full calendar of campaigns, but if the messaging across your organization isn’t aligned, impact slips through the cracks. Mixed messages don’t just confuse audiences; that misalignment creates internal chaos, too. They show up when: Sound familiar? Here’s what I’ve seen time and again: misalignment doesn’t…