Blog

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Are You Missing This Crucial Piece of the Communications Puzzle?

By Jennifer R. Hudson / March 5, 2024

I’m always inspired when I leave a corporate messaging session I’ve facilitated for a client. After more than 10 years of leading these sessions, I know a few things will happen:  ⭐️ Employees will leave feeling heard and valued  ⭐️ Leaders will leave impressed and develop a greater appreciation for the process than they imagined…

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The Big Issues Companies Are Facing and How Public Relations Pros Must Help

By Jennifer R. Hudson / February 21, 2024

During a retreat with my mastermind group last year, we discussed the big employee issues companies would face in 2024: retention, hiring, managing hybrid work environments, and more. It was clear to me that communicators can and must play a pivotal role in helping organizations address these challenges. One way we can add strategic value…

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Should Public Relations Pros Reveal When They Use AI?

By Jennifer R. Hudson / January 31, 2024

Last week, I posed a question on social media: Should you reveal when you use AI?  The short answer? Yes! As PR pros, we know it’s important to stay abreast of the latest trends and technology so we can advise the people we serve with excellence. We may not always reveal every PR tool in…

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How Core Values Shape Business Communication

By Jennifer R. Hudson / December 6, 2023

In case you missed it, late last month I had a great conversation with the hosts of Impactful Business Voices. 🎙️ I shared my thoughts on integrating core values into corporate culture and the importance of strategic communications planning.  We talked about the transformative power of strategic messaging and its crucial role in business success, as…

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Curiosity Communications Planning and Corporate Messaging Frameworks

By Jennifer R. Hudson / November 3, 2023

I had such a wonderful conversation with Melissa Vela-Williamson, of MVW Communications on the Smart Talk Series podcast! 🎙️  We talked about how going from a steady corporate job to the chaos of owning your own business can be stressful and the importance of saying “no.”  I don’t often get to talk about my path…

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When The CEO Celebrates Your Wins (Publicly)

By Jennifer R. Hudson / October 2, 2023

I wish I had known how powerful corporate messaging sessions could be when I first started consulting. I spent my corporate career developing messaging in silos – either with senior leaders, with a department head, or on my own.  When I developed my signature framework and saw how it not only resulted in great messaging,…

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How To Avoid A Communications Plan That’s Just A Plan

By Jennifer R. Hudson / July 5, 2023

If you’ve been hanging out with me for a while on social and in these emails, you know I love RPIE – the acronym for the strategic communications planning framework (Research | Planning | Implementation | Evaluation) that I believe closes gaps and reveals opportunities we often miss.  I also believe every PR pro should love it as…

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The Power of Clear, Compelling, and Consistent Messaging

By Jennifer R. Hudson / May 31, 2023

Communicators understand the need for organizations to have clear, compelling, and consistent messaging – and that it’s critical for both internal and external audiences. We know that when employees at all levels across different departments are aligned and clear in the way they communicate about the brand, the business will be more successful reaching, engaging, and…

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The Confidence-Boosting Power of Analytics Tools for PR Pros

By Jennifer R. Hudson / April 19, 2023

Earlier this year, I participated in a nine-week intensive on PR measurement and evaluation. The power of tools like Google Analytics 4 (GA4) to help communications professionals more effectively demonstrate impact to the bottom line was eye-opening. 🤯 I was also struck by how empowered and confident I felt armed with the new skills and knowledge I…

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Learn How to Prioritize Key Stakeholders with a Powerful Messaging Framework

By Jennifer R. Hudson / April 5, 2023

As a communications professional, you know it’s critical to target the right audiences with the right message so that your awesome, creative work doesn’t fall on deaf ears. But getting there can be a struggle – especially if other folks in the organization are not aligned on who the priority audiences should be. Before I…

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