Blog

Curiosity Communications Planning and Corporate Messaging Frameworks

By Jennifer R. Hudson / November 3, 2023

I had such a wonderful conversation with Melissa Vela-Williamson, of MVW Communications on the Smart Talk Series podcast! 🎙️  We talked about how going from a steady corporate job to the chaos of owning your own business can be stressful and the importance of saying “no.”  I don’t often get to talk about my path…

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When The CEO Celebrates Your Wins (Publicly)

By Jennifer R. Hudson / October 2, 2023

I wish I had known how powerful corporate messaging sessions could be when I first started consulting. I spent my corporate career developing messaging in silos – either with senior leaders, with a department head, or on my own.  When I developed my signature framework and saw how it not only resulted in great messaging,…

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How To Avoid A Communications Plan That’s Just A Plan

By Jennifer R. Hudson / July 5, 2023

If you’ve been hanging out with me for a while on social and in these emails, you know I love RPIE – the acronym for the strategic communications planning framework (Research | Planning | Implementation | Evaluation) that I believe closes gaps and reveals opportunities we often miss.  I also believe every PR pro should love it as…

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The Power of Clear, Compelling, and Consistent Messaging

By Jennifer R. Hudson / May 31, 2023

Communicators understand the need for organizations to have clear, compelling, and consistent messaging – and that it’s critical for both internal and external audiences. We know that when employees at all levels across different departments are aligned and clear in the way they communicate about the brand, the business will be more successful reaching, engaging, and…

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The Confidence-Boosting Power of Analytics Tools for PR Pros

By Jennifer R. Hudson / April 19, 2023

Earlier this year, I participated in a nine-week intensive on PR measurement and evaluation. The power of tools like Google Analytics 4 (GA4) to help communications professionals more effectively demonstrate impact to the bottom line was eye-opening. 🤯 I was also struck by how empowered and confident I felt armed with the new skills and knowledge I…

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Learn How to Prioritize Key Stakeholders with a Powerful Messaging Framework

By Jennifer R. Hudson / April 5, 2023

As a communications professional, you know it’s critical to target the right audiences with the right message so that your awesome, creative work doesn’t fall on deaf ears. But getting there can be a struggle – especially if other folks in the organization are not aligned on who the priority audiences should be. Before I…

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Transform Your Impact as a Communications Pro!

By Jennifer R. Hudson / March 8, 2023

Why do communications pros so often lack confidence in the value we bring to organizations?   Data-driven tools can help, but let’s be real: Unless we take the time to dive deeply into the tools or learn just enough to be dangerous so we can properly guide the experts supporting us, we’ll still doubt our…

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Why A Great Framework is the Secret to Respect for PR Pros

By Jennifer R. Hudson / February 8, 2023

Last year, I spoke with a CEO who lamented the fact that communications consultants don’t do a better job of explaining how they work and what they really need from her to be successful. She wanted clarity so she wouldn’t be surprised by bills she felt were “nickel and diming” her. She’s not wrong. I…

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How Dare You Speak Out?

By Jennifer R. Hudson / December 7, 2022

In October, I attended the Spark with Luly B conference and was inspired by both the energy in the room and her intentional efforts to give women a voice. When a conference attendee shared her story, she said she was constantly asking herself “How dare I think that I could do XYZ”? Luly challenged her…

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Are You Spooked About Pushing Back on Senior Leaders?

By Jennifer R. Hudson / October 28, 2022

It’s the “spooky season,” but that doesn’t mean you have to be afraid of pushing back when senior leaders ask you to develop external communications about an issue or topic you know is not aligned with the reality of what’s happening inside the organization. 😅 If you want to be the trusted advisor your company…

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