Blog
I’m often in conversation with CEOs and business leaders whose calendars are packed with client meetings, “quick syncs,” conferences, and community engagements. They’re usually well-read, well-prepared, and genuinely committed to growth. And yet they still struggle to find the time to just…think. Strategic thinking helps leaders identify emerging opportunities, anticipate market shifts, and prioritize resources, but…
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You can have the smartest strategy, the best creative, and a full calendar of campaigns, but if the messaging across your organization isn’t aligned, impact slips through the cracks. Mixed messages don’t just confuse audiences; that misalignment creates internal chaos, too. They show up when: Sound familiar? Here’s what I’ve seen time and again: misalignment doesn’t…
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Your company’s values should guide every decision – from hiring to customer service to crisis response. When they don’t, the consequences can be severe. I saw this firsthand when a company I worked with faced internal backlash for how leadership responded to a public issue. Employees called leaders out, both internally and externally, because their…
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If you’ve worked in public relations for a while, you’ve probably said or heard some form of the following: “They brought us in after the decision was made… and then expected us to clean it up!” Sound familiar? 😕 We’ve all experienced moments where we’re expected to fix broken narratives, smooth over missteps, or package…
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I remember being so frustrated with my title 20 years ago. I tried to explain to my boss that “Media Relations Manager” just wasn’t the right label for the public relations work I was doing managing multiple relationships with staff across all roles and levels in four different business units on a global scale. Add…
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The news has been abuzz with companies that have quietly (and in some cases loudly), stepped away from their DEI commitments (think: Walmart, Meta). The level at which some organizations are retreating from diversity, equity, and inclusion raises the question: Were those statements, press releases, and employee resource groups introduced just a few years ago…
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My family and I spent two marvelous weeks in Japan this summer. The food was amazing, the style was top-tier, and the people were wonderful and warm. It was an unforgettable experience to share with my husband and children. There was so much about each city we visited that inspired me–even down to the way they…
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I’ve often said “We don’t all need to be on TikTok!” as a way to explain how important it is for organizations to choose the social media platforms where their key audiences live, work, and play most often (and this was before their recent troubles😒). If you’re creating content and engaging in a channel just…
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I’m always honored and humbled to hear leaders share the impact of our work together. Collaborating with executives and their teams who need help communicating the brilliance of their organization to the right target audiences in the channels where they live, work, and play most often is where I thrive! I’m so fortunate to do…
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In my 25+ years developing and implementing strategic communications programs and facilitating workshops on messaging and core values, vision and mission, I’ve encountered blind spots that keep execs from making their desired impact. 1- Leaders don’t take the time to reflect on how their organization’s core values show up in their own lives. Whether we…
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