Blog
If you’re like me, you get “news and info FOMO” (fear of missing out). There’s so much to know and understand, but literally no way to keep track of it all. Every week seems to bring something new for communications professionals to navigate. The ever-evolving role of artificial intelligence. Organizations constantly adapting to changing economic…
When I started the Strategic Communicators Collective two years ago, I wasn’t trying to build another networking group. I was trying to solve a problem I had experienced myself and saw existed for others. As communications professionals advance in their careers, the conversations change. You stop looking for tactical advice and start wrestling with more complex questions:…
Last week, I facilitated a private strategy lab for CEOs. During the session, they had the opportunity to focus on connecting what’s most important for their business right now to what and how they communicate as a leader. It was an insightful lab that brought up key insights I think could benefit every communications professional:…
I’ve always been intrigued by the art of stand-up comedy. I love getting wrapped up in the storytelling of a skilled comedian who can leave me breathless with laughter! Humor is so unique and specific to each of us, but it’s also a universal connector. Even when you don’t speak the same language, have the…
During a recent Strategic Communicators Collective Brain Trust Advisory session, I tasked the group with a project using Perplexity as a research and thinking partner — all through the lens of our beloved R.P.I.E. (Research, Planning, Implementation, Evaluation). I was intrigued by the idea of taking this powerful communications planning framework and pairing it with a new tool in…
May is Mental Health Awareness Month, so it feels like a good time to address the deeper pressure that comes with helping organizations communicate in a moment when everything just feels so complicated. Communicators are being asked to develop clear, values-driven, credible content while also navigating changing expectations around language, politics, and stakeholder trust. This is…
In my work with nonprofit leaders and communicators, I continue to see how communications is expected to accomplish so much with so little. The money required just can’t keep up with what’s needed to create insights-driven content and activities that move people to give, engage, partner or support. This year, I had the opportunity once…
I don’t know about you, but I tell leaders they should never worry about over-communicating — especially when it comes to vision, core values, and goals. And that’s because they rarely do. In fact, they don’t communicate them enough. More often than not, organizations falter when it comes to reinforcing core values. And when they’re…
As this year comes to a close, I’m reflecting less on what happened in 2025 and more on what it revealed. One clear revelation is that organizations moved forward when leaders truly understood the value of strategic communications — not as output, but as a disciplined path to impact and results. I saw leaders and their teams…
There’s one recommendation I always make to business leaders: Take the time to identify, prioritize and justify the stakeholders most important to your success — and do so with your team. Their input is worth its weight in gold if you want to communicate with relevance and authenticity. It’s misguided to assume you know what your ideal…