Blog
I had a chat with Al Comeaux of Primed for Change, who I included in last week’s post of “meme-able” motivational quotes. I thought it was important to expand on just what he meant by the need for the PR pro to be “the smartest person in the room.”
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I talk a lot about communications professionals embracing their natural role as trusted advisors. Doing so requires us to stay at the top of our game, consistently working to develop the skills needed to effectively advise and support every level of an organization. We are so much more than media professionals looking for that next…
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One of the greatest joys in my life was learning Spanish. When I studied in Mexico and Spain, I was fascinated by how the nuances of culture got wrapped up in language. These days, a word in Spanish will often spring up first in my mind if it suits a situation best – perhaps because…
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I think it’s critical we ensure our clients understand that target audiences and messaging are the two most important pieces of the communications puzzle. It sounds so obvious, but I know you, my lovely PR peeps – you are not digging into this the way you should. Flub it on the audiences and your messages…
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