Blog
Happy September! The season of spiced lattes and cooler weather is upon us, which means you’re probably rolling out final campaigns of the year and planning for 2026! Brands both big and small are navigating how to “get it right” in an environment where consumers are increasingly making values-based purchasing decisions. The fallout of missteps…
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What happens when strategy and execution align? Success. Take Costco. Their commitment to DEI isn’t just a statement — it’s embedded in their operations. The result? Notable profit increases over the last year, proving that trust and loyalty really do accelerate financial performance. In fact, research shows that loyal customers spend 43% more — and…
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Your company’s values should guide every decision – from hiring to customer service to crisis response. When they don’t, the consequences can be severe. I saw this firsthand when a company I worked with faced internal backlash for how leadership responded to a public issue. Employees called leaders out, both internally and externally, because their…
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On Friday, December 13, I’ll be leading Find Your Voice As a Thought Leader, a vocal empowerment experience that will be a transformative way for you to end the year! In this half-day Step into Your Moxie® workshop, participants will develop the confidence, clarity, and charisma to speak up as thought leaders – on behalf of…
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I’ve often said “We don’t all need to be on TikTok!” as a way to explain how important it is for organizations to choose the social media platforms where their key audiences live, work, and play most often (and this was before their recent troubles😒). If you’re creating content and engaging in a channel just…
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During a retreat with my mastermind group last year, we discussed the big employee issues companies would face in 2024: retention, hiring, managing hybrid work environments, and more. It was clear to me that communicators can and must play a pivotal role in helping organizations address these challenges. One way we can add strategic value…
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I’ve always been impressed with my son’s uncanny ability to connect with people of any age. Whether he’s ensuring a lone little kid has a playmate or schooling older adults on smartphone or computer skills, Patrick always finds a way to engage and build trust. I suspect it’s not only because he has an infinite…
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I remember fretting that my son didn’t seem interested in inventing his own creations with Legos. He loved them and would spend hours building elaborate structures — but always from diagrams. We’d try to get him to imagine something new. He wanted the framework. Most kids don’t realize they need structure. My son was fully…
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I’ve seen companies still wrestling with the best way to implement and communicate their pandemic return-to-office policies. CEOs are worried about the ideal way to support staff who are uneasy about heading to the office in the face of the Delta variant, but most companies still plan to have “butts in seats” by the end of the…
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I had a chat with Al Comeaux of Primed for Change, who I included in last week’s post of “meme-able” motivational quotes. I thought it was important to expand on just what he meant by the need for the PR pro to be “the smartest person in the room.”
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