If you’ve worked in public relations for a while, you’ve probably said or heard some form of the following:
“They brought us in after the decision was made… and then expected us to clean it up!”
Sound familiar? 😕
We’ve all experienced moments where we’re expected to fix broken narratives, smooth over missteps, or package something that wasn’t shaped with our insight. Of course, we’re built to work it out (and usually do💪🏽) but it’s frustrating to be brought in after the fact and expected to work our magic when we know the challenge could have been avoided altogether or at least highly mitigated.
Here’s the truth: The most effective communicators aren’t just great at crafting messages. They’re great at shaping strategy before the messaging begins.
If you want to shift your role from fixer to advisor, it starts with positioning yourself as someone who not only understands communications but also how communications can drive business outcomes.
After nearly three decades of working with CEOs, founders, and executive teams, the pattern is clear: the communicators who get invited early, who gain influence, and who shape decisions are the ones who show up with clarity, confidence, and processes that yield results.
That’s exactly why I created Corporate Messaging for Communicators: The Intensive.
It’s a two-day, high-impact training designed to help you step fully into your role as a strategic partner. We won’t just talk about how to lead messaging — we’ll practice it. Together, we’ll walk through real-world scenarios, explore what it means to lead in high-stakes environments, and give you a framework you can use over and over again with your team or clients.
You’ll leave with renewed clarity about the value of your work — and the confidence to speak up and shape the conversations that matter most.
But don’t just take it from me, here’s what Melanie Otero, President of Otero Communications, had to say:
“Corporate Messaging for Communicators places you in a leadership role for developing a stellar messaging platform with strategic branding expert Jennifer Hudson as your coach all along the way. This introspective, step-by-step program gets to the heart of your brand and creates authentic, powerful messaging while engaging your colleagues in an inclusive, fun process. It’s genius, and that’s what your co-workers will say about you when you lead them through the process.”
Click here to learn what you can expect and to secure your spot.
If this is your season to lead with greater clarity, influence, and impact — consider this your invitation to join me.