Blog

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Are You Missing This Crucial Piece of the Communications Puzzle?

By Jennifer R. Hudson / March 5, 2024

I’m always inspired when I leave a corporate messaging session I’ve facilitated for a client. After more than 10 years of leading these sessions, I know a few things will happen:  ⭐️ Employees will leave feeling heard and valued  ⭐️ Leaders will leave impressed and develop a greater appreciation for the process than they imagined…

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The Big Issues Companies Are Facing and How Public Relations Pros Must Help

By Jennifer R. Hudson / February 21, 2024

During a retreat with my mastermind group last year, we discussed the big employee issues companies would face in 2024: retention, hiring, managing hybrid work environments, and more. It was clear to me that communicators can and must play a pivotal role in helping organizations address these challenges. One way we can add strategic value…

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When The CEO Celebrates Your Wins (Publicly)

By Jennifer R. Hudson / October 2, 2023

I wish I had known how powerful corporate messaging sessions could be when I first started consulting. I spent my corporate career developing messaging in silos – either with senior leaders, with a department head, or on my own.  When I developed my signature framework and saw how it not only resulted in great messaging,…

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The Confidence-Boosting Power of Analytics Tools for PR Pros

By Jennifer R. Hudson / April 19, 2023

Earlier this year, I participated in a nine-week intensive on PR measurement and evaluation. The power of tools like Google Analytics 4 (GA4) to help communications professionals more effectively demonstrate impact to the bottom line was eye-opening. 🤯 I was also struck by how empowered and confident I felt armed with the new skills and knowledge I…

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Learn How to Prioritize Key Stakeholders with a Powerful Messaging Framework

By Jennifer R. Hudson / April 5, 2023

As a communications professional, you know it’s critical to target the right audiences with the right message so that your awesome, creative work doesn’t fall on deaf ears. But getting there can be a struggle – especially if other folks in the organization are not aligned on who the priority audiences should be. Before I…

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Transform Your Impact as a Communications Pro!

By Jennifer R. Hudson / March 8, 2023

Why do communications pros so often lack confidence in the value we bring to organizations?   Data-driven tools can help, but let’s be real: Unless we take the time to dive deeply into the tools or learn just enough to be dangerous so we can properly guide the experts supporting us, we’ll still doubt our…

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Why A Great Framework is the Secret to Respect for PR Pros

By Jennifer R. Hudson / February 8, 2023

Last year, I spoke with a CEO who lamented the fact that communications consultants don’t do a better job of explaining how they work and what they really need from her to be successful. She wanted clarity so she wouldn’t be surprised by bills she felt were “nickel and diming” her. She’s not wrong. I…

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 Are You “In Relationship” With Your Goals?

By Jennifer R. Hudson / January 31, 2023

If you’re like me, the buzz and excitement of the new year are dissipating. The blank slate is filled and it’s time to get to work. You’ve likely used January to cement your big goals for 2023 and have set the wheels in motion to achieve them. Whether they include getting new clients, leveling up…

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3 Things I Want You to Remeber in 2023

By Jennifer R. Hudson / December 20, 2022

This is the time of year when predictions and trends began to surface. What will the coming year look like for communications professionals? What issues will most impact our industry?  They’re entertaining, but rarely mind-blowing.😏 I decided to focus instead on what is actually more meaningful to me: My hope for you — and for…

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How Dare You Speak Out?

By Jennifer R. Hudson / December 7, 2022

In October, I attended the Spark with Luly B conference and was inspired by both the energy in the room and her intentional efforts to give women a voice. When a conference attendee shared her story, she said she was constantly asking herself “How dare I think that I could do XYZ”? Luly challenged her…

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