Happy September! The season of spiced lattes and cooler weather is upon us, which means you’re probably rolling out final campaigns of the year and planning for 2026!
Brands both big and small are navigating how to “get it right” in an environment where consumers are increasingly making values-based purchasing decisions. The fallout of missteps and misalignments are on full display, and that exposure can create a lot of pressure for those of us managing strategy and messaging.
But pressure doesn’t have to equal stress and scramble.
Try instead to be proactive and intentional about gathering insights from senior leaders, key staff, and everyone in between. This kind of cross-departmental approach helps ensure messaging is authentic, clear, and aligned with organizational values.
Here are three tips to keep in mind as you roll into this “season of seasons”:
✨ Keep it smart, but simple. Say less, mean more.
✨ Consistency builds trust. Anchor messaging on organizational values, not just the noise of the season.
✨ Connection matters most. Remember: Audiences respond to humanity, not hype.
This fall, keep the focus on leading with insight, clarity, and consistency as you execute campaigns, so you can strengthen internal relationships and position yourself as the indispensable, trusted advisor leaders need.
We talk about topics like this and more in the Strategic Communicators Collective, a private, curated space for mid-to-senior-level PR, marketing, and fundraising leaders like you to connect with peers, develop professionally, enhance executive presence, and get support on your dreams, doubts, and big ideas!
Registration is now open through September 22. Doors to the Strategic Communicators Collective open only once a year. The investment is $997 per year, and monthly payment plans are available.
Click here to schedule a call with me to learn more about all you can expect from this year’s programming and to discuss why the Collective may be just the space you need for greater connection, learning, and growth in 2026!