Blog
If you’re like me, you get “news and info FOMO” (fear of missing out). There’s so much to know and understand, but literally no way to keep track of it all. Every week seems to bring something new for communications professionals to navigate. The ever-evolving role of artificial intelligence. Organizations constantly adapting to changing economic…
During a recent Strategic Communicators Collective Brain Trust Advisory session, I tasked the group with a project using Perplexity as a research and thinking partner — all through the lens of our beloved R.P.I.E. (Research, Planning, Implementation, Evaluation). I was intrigued by the idea of taking this powerful communications planning framework and pairing it with a new tool in…
If you’re like me, you probably choose a “word of the year” to frame what you hope to focus on. But this year, I almost didn’t do it. I found myself questioning everything as I emerged from the holidays. It wasn’t dramatic or overblown, just a quiet, introspective look at what matters most to me…
Happy September! The season of spiced lattes and cooler weather is upon us, which means you’re probably rolling out final campaigns of the year and planning for 2026! Brands both big and small are navigating how to “get it right” in an environment where consumers are increasingly making values-based purchasing decisions. The fallout of missteps…
I remember being so frustrated with my title 20 years ago. I tried to explain to my boss that “Media Relations Manager” just wasn’t the right label for the public relations work I was doing managing multiple relationships with staff across all roles and levels in four different business units on a global scale. Add…
The news has been abuzz with companies that have quietly (and in some cases loudly), stepped away from their DEI commitments (think: Walmart, Meta). The level at which some organizations are retreating from diversity, equity, and inclusion raises the question: Were those statements, press releases, and employee resource groups introduced just a few years ago…
If you’re anything like me, the holiday season is always an interesting mix of downtime, excitement, reflection, and frenzy — with the inevitable pull to plan and dream for what’s ahead. This past year went by in a flash! It was full of growth, challenges, loss, and celebrations. I set big goals for myself in…
I’ve often said “We don’t all need to be on TikTok!” as a way to explain how important it is for organizations to choose the social media platforms where their key audiences live, work, and play most often (and this was before their recent troubles😒). If you’re creating content and engaging in a channel just…
When communications pros talk about messaging, I think they really mean “talking points.” They are not the same! ✋🏽 Talking points are tactical and created for very specific purposes, like a media interview. They serve a purpose, but they can also stifle big-picture thinking. And if you never break free of them, you’ll miss the larger, strategic purpose…
I’m always inspired when I leave a corporate messaging session I’ve facilitated for a client. After more than 10 years of leading these sessions, I know a few things will happen: ⭐️ Employees will leave feeling heard and valued ⭐️ Leaders will leave impressed and develop a greater appreciation for the process than they imagined…