Blog

Are You Spooked About Pushing Back on Senior Leaders?

By Jennifer R. Hudson / October 28, 2022

It’s the “spooky season,” but that doesn’t mean you have to be afraid of pushing back when senior leaders ask you to develop external communications about an issue or topic you know is not aligned with the reality of what’s happening inside the organization. 😅 If you want to be the trusted advisor your company…

Read More

Are You Including Diverse Voices In Your Communications Efforts?

By Jennifer R. Hudson / June 16, 2022

If you’re like me, you love a great story of triumph.  We find them in books, movies, and even songs. We want the underdog in these stories to win, and we celebrate when they finally do. There’s usually a situation or someone who guides them or facilitates their journey- and we’re especially moved if they…

Read More

“Listening is a radical act of social justice.”

By Jennifer R. Hudson / June 9, 2022

Last year around this time, I shared a few favorite quotes that inspire and motivate me. I’ve got another to add to the list: “Listening is a radical act of social justice.” I heard this quote in the context of nonprofit work, but I think it’s applicable to the work we do as communicators in any organization.…

Read More

Hey PR Pro: Remember to Take Time for Yourself!

By Jennifer R. Hudson / May 19, 2022

As communications professionals, we’re constantly working to serve our companies, our clients, and for many of us – our families, communities, and others around us. Your dedication to others is beautiful – but remember to make time for yourself!  Just as I advocate for PR professionals to embrace communications planning, I also strongly encourage you…

Read More

Lessons From My Daughter On The Power Of A Plan

By Jennifer R. Hudson / May 12, 2022

This year, my daughter Sophia is on the hunt to find the higher ed institution she will call home in less than two years. She has carefully curated our college visits and developed meticulous itineraries that ensure we not only maximize the campus tours but also spend time enjoying the city we’re visiting. I am…

Read More

“Singin’ Out of the Same Hymnal” Is Vital to Communications

By Jennifer R. Hudson / May 4, 2022

I always say I love it when a company’s employees are “singin’ out of the same hymnal.” It evokes strong imagery from my church choir days, but also reminds me of a role we often play as communications professionals: that of the choir director!  When folks are attuned (see what I did there? 😃) to company…

Read More

Let’s Expand Your Zone Of Genius Together!

By Jennifer R. Hudson / April 14, 2022

I don’t just believe in being a mentor and coach. I think it’s important that I have them, too!  When I felt called (yep – it’s that deep) to show other communications pros how to lead strategic corporate messaging sessions,  I knew I had a great framework that would help them build confidence and do…

Read More

What’s the Right Balance of Time?

By Jennifer R. Hudson / March 3, 2022

I think most communications professionals would agree that clients who constantly have urgent, “must do now” issues are a big drain on our brains and energy. They sap our creativity and make it impossible for us to do the great work we know we could be doing for them. A colleague on LinkedIn recently asked…

Read More

Time To Roll Off The Hamster Wheel: You Deserve It

By Jennifer R. Hudson / February 17, 2022

After living with a warped sense of time and reality for the past two years, so many of us feel burnt out.  For you, it might be more intense family obligations, an increased workload, the constant looming appearance of new COVID variants, or job insecurity. We all just have a lot on our plates these…

Read More

This Is Your Year To Flip The PR Script

By Jennifer R. Hudson / February 10, 2022

As communications professionals, we understand the power of language and messaging when we communicate on behalf of companies. We know how important it is to be intentional with word choice when targeting a specific audience.  But I’ve found that when it comes to promoting ourselves, we’re less…choosy. 😏 We allow our clients and companies to…

Read More