Your company’s values should guide every decision – from hiring to customer service to crisis response.
When they don’t, the consequences can be severe.
I saw this firsthand when a company I worked with faced internal backlash for how leadership responded to a public issue.
Employees called leaders out, both internally and externally, because their responses didn’t align with how they had managed similar situations behind closed doors.
The damage to culture and reputation was painful — and avoidable.
Research shows that when companies fail to embed values into daily operations, they struggle with:
- Attracting and retaining top talent
- Fostering high-performing employee behaviors
- Customer trust and loyalty
In my experience, when employees aren’t clear on their company’s core values, they lack structured communication and prioritization of tasks. If you’ve noticed that employees are unclear about their priorities or lacking efficiency, a renewed focus on core values can help change this.
As a strategic thought partner, I support CEOs to clarify key priorities, bridge the gap between vision and execution, and bring fresh, external insights to their leadership and day-to-day team interactions.
My half-day Communications Clarity for CEOs session offers you the space to identify the core values that define your business and discover how they can be used in your communications to connect more deeply with your stakeholders and staff.
Are your values translating into communications excellence? Let’s make sure.