Last week, I facilitated a private strategy lab for CEOs. During the session, they had the opportunity to focus on connecting what’s most important for their business right now to what and how they communicate as a leader.
It was an insightful lab that brought up key insights I think could benefit every communications professional:
- Leaders are so busy trying to navigate change and complexity that they don’t have (or take) the time to reflect on the clarity and effectiveness of their own communication
- Teams are stuck in silos and CEOs don’t often know how to break through them effectively
- Leaders love the idea of connecting storytelling to core values
Understanding these challenges offers you a great opportunity to better support leaders as the trusted advisor they truly need right now — and you don’t have to wait for them to invite you into these kinds of strategic conversations.
You’re totally qualified to create them yourself.
The most effective communicators are not just great at crafting messages or executing campaigns; they are also great at helping leaders think before the messaging or campaign is even conceived.
They understand the business. They ask thoughtful questions. They recognize patterns others do not. They help leaders connect communications to trust, culture, reputation, and business outcomes.
Becoming a trusted advisor does not begin when a CEO finally recognizes your value. It begins when you recognize the strategic value you already bring.
We address these topics and more in the Strategic Communicators Collective, the supportive space I created for mid-to-senior-level public relations, marketing, and fundraising professionals who want to become indispensable strategists for organizations.
If you’d like to get on the list so you know when I open the doors at the end of the summer, please click here.
And remember: The next strategic conversation your business, nonprofit, or client needs is one you’re more than qualified to lead.