Blog
As this year comes to a close, I’m reflecting less on what happened in 2025 and more on what it revealed. One clear revelation is that organizations moved forward when leaders truly understood the value of strategic communications — not as output, but as a disciplined path to impact and results. I saw leaders and their teams…
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There’s one recommendation I always make to business leaders: Take the time to identify, prioritize and justify the stakeholders most important to your success — and do so with your team. Their input is worth its weight in gold if you want to communicate with relevance and authenticity. It’s misguided to assume you know what your ideal…
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I’m often in conversation with CEOs and business leaders whose calendars are packed with client meetings, “quick syncs,” conferences, and community engagements. They’re usually well-read, well-prepared, and genuinely committed to growth. And yet they still struggle to find the time to just…think. Strategic thinking helps leaders identify emerging opportunities, anticipate market shifts, and prioritize resources, but…
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You can have the smartest strategy, the best creative, and a full calendar of campaigns, but if the messaging across your organization isn’t aligned, impact slips through the cracks. Mixed messages don’t just confuse audiences; that misalignment creates internal chaos, too. They show up when: Sound familiar? Here’s what I’ve seen time and again: misalignment doesn’t…
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Last month, inside the Strategic Communicators Collective, we spent an hour with futurist and business strategist Marvin Dejean of Gilead Sanders. We dove into what the future business landscape will demand from leaders and, importantly, from us as communicators. Big takeaway: AI isn’t a tool you simply “add on.” It’s becoming the operating system on which…
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Happy September! The season of spiced lattes and cooler weather is upon us, which means you’re probably rolling out final campaigns of the year and planning for 2026! Brands both big and small are navigating how to “get it right” in an environment where consumers are increasingly making values-based purchasing decisions. The fallout of missteps…
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What happens when strategy and execution align? Success. Take Costco. Their commitment to DEI isn’t just a statement — it’s embedded in their operations. The result? Notable profit increases over the last year, proving that trust and loyalty really do accelerate financial performance. In fact, research shows that loyal customers spend 43% more — and…
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Your company’s values should guide every decision – from hiring to customer service to crisis response. When they don’t, the consequences can be severe. I saw this firsthand when a company I worked with faced internal backlash for how leadership responded to a public issue. Employees called leaders out, both internally and externally, because their…
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If you’ve worked in public relations for a while, you’ve probably said or heard some form of the following: “They brought us in after the decision was made… and then expected us to clean it up!” Sound familiar? 😕 We’ve all experienced moments where we’re expected to fix broken narratives, smooth over missteps, or package…
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If you’ve ever been frustrated about the mixed messages you see going out from different departments but can’t quite figure out how to address it strategically so everyone gets aligned and on the same page — stay tuned! I’m making my Corporate Messaging for Communicators framework more accessible than ever — and I’d love for you to…
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