Blog

How To Avoid A Communications Plan That’s Just A Plan

By Jennifer R. Hudson / July 5, 2023

If you’ve been hanging out with me for a while on social and in these emails, you know I love RPIE – the acronym for the strategic communications planning framework (Research | Planning | Implementation | Evaluation) that I believe closes gaps and reveals opportunities we often miss.  I also believe every PR pro should love it as…

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The Power of Clear, Compelling, and Consistent Messaging

By Jennifer R. Hudson / May 31, 2023

Communicators understand the need for organizations to have clear, compelling, and consistent messaging – and that it’s critical for both internal and external audiences. We know that when employees at all levels across different departments are aligned and clear in the way they communicate about the brand, the business will be more successful reaching, engaging, and…

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Prioritizing Your Mental Health: Lessons From My Marriage

By Jennifer R. Hudson / May 3, 2023

May is Mental Health Awareness Month, and it’s a great time to reflect on how we’re prioritizing what matters most to us. I believe our physical health is deeply tied to mental and emotional health, so it’s important to give them all some extra love and nurturing. As I’ve navigated different phases of my life,…

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The Confidence-Boosting Power of Analytics Tools for PR Pros

By Jennifer R. Hudson / April 19, 2023

Earlier this year, I participated in a nine-week intensive on PR measurement and evaluation. The power of tools like Google Analytics 4 (GA4) to help communications professionals more effectively demonstrate impact to the bottom line was eye-opening. 🤯 I was also struck by how empowered and confident I felt armed with the new skills and knowledge I…

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Learn How to Prioritize Key Stakeholders with a Powerful Messaging Framework

By Jennifer R. Hudson / April 5, 2023

As a communications professional, you know it’s critical to target the right audiences with the right message so that your awesome, creative work doesn’t fall on deaf ears. But getting there can be a struggle – especially if other folks in the organization are not aligned on who the priority audiences should be. Before I…

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Transform Your Impact as a Communications Pro!

By Jennifer R. Hudson / March 8, 2023

Why do communications pros so often lack confidence in the value we bring to organizations?   Data-driven tools can help, but let’s be real: Unless we take the time to dive deeply into the tools or learn just enough to be dangerous so we can properly guide the experts supporting us, we’ll still doubt our…

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Why A Great Framework is the Secret to Respect for PR Pros

By Jennifer R. Hudson / February 8, 2023

Last year, I spoke with a CEO who lamented the fact that communications consultants don’t do a better job of explaining how they work and what they really need from her to be successful. She wanted clarity so she wouldn’t be surprised by bills she felt were “nickel and diming” her. She’s not wrong. I…

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 Are You “In Relationship” With Your Goals?

By Jennifer R. Hudson / January 31, 2023

If you’re like me, the buzz and excitement of the new year are dissipating. The blank slate is filled and it’s time to get to work. You’ve likely used January to cement your big goals for 2023 and have set the wheels in motion to achieve them. Whether they include getting new clients, leveling up…

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Are You Making Space for What Matters Most?

By Jennifer R. Hudson / January 13, 2023

We’re a couple of weeks in, but I can still say it in my first email of 2023: Happy New Year!  I made the most of the holidays with all the things: baking, holiday songs on repeat, quality time with family and friends, and Rom-Coms! And while I started the year a bit under the…

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3 Things I Want You to Remeber in 2023

By Jennifer R. Hudson / December 20, 2022

This is the time of year when predictions and trends began to surface. What will the coming year look like for communications professionals? What issues will most impact our industry?  They’re entertaining, but rarely mind-blowing.😏 I decided to focus instead on what is actually more meaningful to me: My hope for you — and for…

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