Blog

Time To Roll Off The Hamster Wheel: You Deserve It

By Jennifer R. Hudson / February 17, 2022

After living with a warped sense of time and reality for the past two years, so many of us feel burnt out.  For you, it might be more intense family obligations, an increased workload, the constant looming appearance of new COVID variants, or job insecurity. We all just have a lot on our plates these…

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This Is Your Year To Flip The PR Script

By Jennifer R. Hudson / February 10, 2022

As communications professionals, we understand the power of language and messaging when we communicate on behalf of companies. We know how important it is to be intentional with word choice when targeting a specific audience.  But I’ve found that when it comes to promoting ourselves, we’re less…choosy. 😏 We allow our clients and companies to…

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Why A Great Framework Is Your Path To PRemium Revenue

By Jennifer R. Hudson / December 1, 2021

I remember fretting that my son didn’t seem interested in inventing his own creations with Legos. He loved them and would spend hours building elaborate structures — but always from diagrams. We’d try to get him to imagine something new. He wanted the framework. Most kids don’t realize they need structure. My son was fully…

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Are You Measuring & Evaluating Your Results?

By Jennifer R. Hudson / November 24, 2021

I think one way to cement your value as a communications professional is to back up your work with data that is tied to results and presented in a language everyone (especially senior leaders) understands.  I have never professed to be a data expert, but I know just enough to be dangerous. 🙂 I’ve always…

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Helping Leaders Move Past Fear and Embrace Change

By Jennifer R. Hudson / November 17, 2021

In a world where our vocabulary, social norms, and workforce are ever-expanding, it can be easy for organizations that resist change to commit a faux pas that leave their employees and the public uncomfortable — or sometimes downright angry.  When company leaders resist the need to create a more inclusive culture, the resistance often stems from…

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Invest In Yourself

By Jennifer R. Hudson / November 10, 2021

If you’re like me, you’re starting to think about the end of the year, enjoying time with family and friends, and settling in to the slower pace of the holidays. I’m also considering how to set things up for an amazing 2022 for my clients. How can I help them outperform next year? What can…

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The Cost of Inaction

By Jennifer R. Hudson / November 3, 2021

Remember the early days of your career, when you were nervous about making mistakes, but pushed past your fears to put yourself out there for new opportunities? You eventually got to a place with your work where you felt confident about what you knew (and maybe a little overwhelmed with what you didn’t).  You got…

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How Communicators Can Hold Brands Accountable

By Jennifer R. Hudson / October 27, 2021

It’s been more than 16 months since the summer of 2020. It was a brutal summer for the world, and it brought a lot of issues to the forefront of our minds. The murders of George Floyd, Breonna Taylor, Ahmaud Arbery, and countless others forced us to have very direct conversations about race and its…

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How I Got Over Myself And Invested In Professional Development

By Jennifer R. Hudson / October 20, 2021

I’m a strong believer in the power of professional development. For years I held out on investing in myself because I was “too busy” or worried I wouldn’t connect with the people in the group. I’m glad I got over myself.  During the past two years, I have invested in an online course creation program,…

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How To Show Senior Leaders Your Value

By Jennifer R. Hudson / October 14, 2021

Those of us in PR and marketing often joke about why being a best-kept secret isn’t necessarily a great thing.😕   So when I think about how I can help PR pros build a purposeful and lucrative business by offering strategic services that allow them to play in their zone of genius and create the kind…

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