Blog
May is Mental Health Awareness Month, so it feels like a good time to address the deeper pressure that comes with helping organizations communicate in a moment when everything just feels so complicated. Communicators are being asked to develop clear, values-driven, credible content while also navigating changing expectations around language, politics, and stakeholder trust. This is…
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In my work with nonprofit leaders and communicators, I continue to see how communications is expected to accomplish so much with so little. The money required just can’t keep up with what’s needed to create insights-driven content and activities that move people to give, engage, partner or support. This year, I had the opportunity once…
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It may feel counterintuitive, but I’ve often had to recommend to leaders that they slow down just as it seems their business is about to take flight. That’s because I’ve seen far too often how challenging it becomes for communications to keep pace in a meaningful, strategic way when a company scales quickly. When it happens, you start…
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If you’re like me, you probably choose a “word of the year” to frame what you hope to focus on. But this year, I almost didn’t do it. I found myself questioning everything as I emerged from the holidays. It wasn’t dramatic or overblown, just a quiet, introspective look at what matters most to me…
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I’m often in conversation with CEOs and business leaders whose calendars are packed with client meetings, “quick syncs,” conferences, and community engagements. They’re usually well-read, well-prepared, and genuinely committed to growth. And yet they still struggle to find the time to just…think. Strategic thinking helps leaders identify emerging opportunities, anticipate market shifts, and prioritize resources, but…
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Happy September! The season of spiced lattes and cooler weather is upon us, which means you’re probably rolling out final campaigns of the year and planning for 2026! Brands both big and small are navigating how to “get it right” in an environment where consumers are increasingly making values-based purchasing decisions. The fallout of missteps…
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What happens when strategy and execution align? Success. Take Costco. Their commitment to DEI isn’t just a statement — it’s embedded in their operations. The result? Notable profit increases over the last year, proving that trust and loyalty really do accelerate financial performance. In fact, research shows that loyal customers spend 43% more — and…
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Your company’s values should guide every decision – from hiring to customer service to crisis response. When they don’t, the consequences can be severe. I saw this firsthand when a company I worked with faced internal backlash for how leadership responded to a public issue. Employees called leaders out, both internally and externally, because their…
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On Friday, December 13, I’ll be leading Find Your Voice As a Thought Leader, a vocal empowerment experience that will be a transformative way for you to end the year! In this half-day Step into Your Moxie® workshop, participants will develop the confidence, clarity, and charisma to speak up as thought leaders – on behalf of…
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I’ve often said “We don’t all need to be on TikTok!” as a way to explain how important it is for organizations to choose the social media platforms where their key audiences live, work, and play most often (and this was before their recent troubles😒). If you’re creating content and engaging in a channel just…
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