Blog

The Big Issues Companies Are Facing and How Public Relations Pros Must Help

By Jennifer R. Hudson / February 21, 2024

During a retreat with my mastermind group last year, we discussed the big employee issues companies would face in 2024: retention, hiring, managing hybrid work environments, and more. It was clear to me that communicators can and must play a pivotal role in helping organizations address these challenges. One way we can add strategic value…

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Lessons From My Son About Your Target Audience! 

By Jennifer R. Hudson / March 11, 2022

I’ve always been impressed with my son’s uncanny ability to connect with people of any age. Whether he’s ensuring a lone little kid has a playmate or schooling older adults on smartphone or computer skills, Patrick always finds a way to engage and build trust. I suspect it’s not only because he has an infinite…

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Why A Great Framework Is Your Path To PRemium Revenue

By Jennifer R. Hudson / December 1, 2021

I remember fretting that my son didn’t seem interested in inventing his own creations with Legos. He loved them and would spend hours building elaborate structures — but always from diagrams. We’d try to get him to imagine something new. He wanted the framework. Most kids don’t realize they need structure. My son was fully…

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Do These 3 Things to Support Leaders with Covid Communications

By Jennifer R. Hudson / September 15, 2021

I’ve seen companies still wrestling with the best way to implement and communicate their pandemic return-to-office policies.  CEOs are worried about the ideal way to support staff who are uneasy about heading to the office in the face of the Delta variant, but most companies still plan to have “butts in seats” by the end of the…

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What it Really Means to be the “Smartest Person in the Room”

By Jennifer R. Hudson / July 13, 2021

I had a chat with Al Comeaux of Primed for Change, who I included in last week’s post of “meme-able” motivational quotes. I thought it was important to expand on just what he meant by the need for the PR pro to be  “the smartest person in the room.” 

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Are You Like Me?

By Jennifer R. Hudson / March 31, 2021

If you’re like me, you want to use your communications expertise to help clients nurture and strengthen relationships with all the people most important to them – inside and outside the organization – so they can be more successful. You know businesses thrive when they approach communications strategically, so when you witness how internal issues…

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