Communicators understand the need for organizations to have clear, compelling, and consistent messaging – and that it’s critical for both internal and external audiences.
We know that when employees at all levels across different departments are aligned and clear in the way they communicate about the brand, the business will be more successful reaching, engaging, and moving external stakeholders to action.
External Audiences Use Company Messaging
And when we see those important external audiences actually using elements of a company’s messaging to describe their experience with or connection to the brand, we know we’re on the right track.
I experienced this for my own business recently when a comms pro in my Corporate Messaging for Communicators program sent kind comments using language I’ve often used to describe how I want people to feel when working with me. 🤗
Why is this so powerful?
Because the true test of whether or not messaging is clear, consistent, and aligned lies in how well a company closes the gap between what it says and what it actually does. When the space between the two narrows, we’re strengthening reputations and building trust.
Messaging’s Positive Impact On the Bottom Line
When I lead corporate messaging workshops, I drive home the importance of identifying tangible examples of how the organization is living out core values. Through these sessions, I’m able to draw the connection for company leaders and their staff that consistent, compelling key messaging that is in alignment with actionable values has a positive impact both on credibility and the bottom line.
Have you been able to help the organizations you serve uncover powerful corporate messaging? Are you struggling with the ideal way to get leaders and their teams aligned, clear, and consistent wherever they communicate, market, or sell?
Let’s chat! I’m passionate about helping PR pros like you do this important work so you can not only help organizations with this critical component of strategic communications planning, but also build greater confidence in your skills as a strategist, demonstrate the real power of public relations, and elevate our profession.