Blog
It may feel counterintuitive, but I’ve often had to recommend to leaders that they slow down just as it seems their business is about to take flight. That’s because I’ve seen far too often how challenging it becomes for communications to keep pace in a meaningful, strategic way when a company scales quickly. When it happens, you start…
Read More
I don’t know about you, but I tell leaders they should never worry about over-communicating — especially when it comes to vision, core values, and goals. And that’s because they rarely do. In fact, they don’t communicate them enough. More often than not, organizations falter when it comes to reinforcing core values. And when they’re…
Read More
If you’re like me, you probably choose a “word of the year” to frame what you hope to focus on. But this year, I almost didn’t do it. I found myself questioning everything as I emerged from the holidays. It wasn’t dramatic or overblown, just a quiet, introspective look at what matters most to me…
Read More
Last week, my house went from 100 to 0 in a matter of hours. My son headed back to medical school right after the new year, and my daughter left late last week for a semester abroad. The abrupt switch from the frenetic pace of the holidays, which brought an unusual mix of sadness, love,…
Read More
There’s one recommendation I always make to business leaders: Take the time to identify, prioritize and justify the stakeholders most important to your success — and do so with your team. Their input is worth its weight in gold if you want to communicate with relevance and authenticity. It’s misguided to assume you know what your ideal…
Read More
I’m often in conversation with CEOs and business leaders whose calendars are packed with client meetings, “quick syncs,” conferences, and community engagements. They’re usually well-read, well-prepared, and genuinely committed to growth. And yet they still struggle to find the time to just…think. Strategic thinking helps leaders identify emerging opportunities, anticipate market shifts, and prioritize resources, but…
Read More
You can have the smartest strategy, the best creative, and a full calendar of campaigns, but if the messaging across your organization isn’t aligned, impact slips through the cracks. Mixed messages don’t just confuse audiences; that misalignment creates internal chaos, too. They show up when: Sound familiar? Here’s what I’ve seen time and again: misalignment doesn’t…
Read More
If you’ve ever been frustrated about the mixed messages you see going out from different departments but can’t quite figure out how to address it strategically so everyone gets aligned and on the same page — stay tuned! I’m making my Corporate Messaging for Communicators framework more accessible than ever — and I’d love for you to…
Read More
I remember being so frustrated with my title 20 years ago. I tried to explain to my boss that “Media Relations Manager” just wasn’t the right label for the public relations work I was doing managing multiple relationships with staff across all roles and levels in four different business units on a global scale. Add…
Read More
Reading to my kids at bedtime used to be a whole vibe. I’d get totally into character, changing my voice, making crazy faces, acting up the parts in ridiculous ways…😂 I adored getting lost in those imaginative places with my babies and watching their reactions. And when they learned to read, it was even more fun to see…
Read More