It may feel counterintuitive, but I’ve often had to recommend to leaders that they slow down just as it seems their business is about to take flight.
That’s because I’ve seen far too often how challenging it becomes for communications to keep pace in a meaningful, strategic way when a company scales quickly.
When it happens, you start to see the warning signs:
- Leaders with different priorities
- Fragmented messaging
- Teams interpreting strategy in different ways
- Comms teams scrambling to fix the gaps
Long story short: clarity quickly erodes.
I worked with a marketing communications leader at a fast-growing tech company who saw this coming early. Instead of waiting for the confusion to compound, she recognized that the organization needed more than additional messaging.
Through my strategic communications planning framework, corporate messaging intensive, and executive media training, we worked together to build the structure, alignment, and leadership confidence the organization needed.
In the case study linked below, I walk through how she helped her organization create alignment across leadership and staff, and how that work ultimately strengthened the role of communications inside the company.
What This Translated To
💡 Strategic communications planning
💡 Structured corporate messaging
💡 Media training rooted in alignment and confidence
💡 Greater discipline in executive communication
💡 Cross-departmental alignment
All of which made it far more possible for them to scale well.
If you’re a communications leader navigating rapid growth or trying to bring more structure and strategic influence to your role, there are a few ways we might work together.