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5-FIGURE PLANNING

PR Pros Are Getting Results, And I’m So Proud of Them!

By Jennifer R. Hudson / May 26, 2022

I knew I had something special when I launched Corporate Messaging for Communicators a few years ago.  I wanted to advocate for communicators to embrace strategic communications as the de facto way they work and I wanted to provide a powerful tool for them to do that. As I developed the program, I interviewed PR and marketing…

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“Singin’ Out of the Same Hymnal” Is Vital to Communications

By Jennifer R. Hudson / May 4, 2022

I always say I love it when a company’s employees are “singin’ out of the same hymnal.” It evokes strong imagery from my church choir days, but also reminds me of a role we often play as communications professionals: that of the choir director!  When folks are attuned (see what I did there? 😃) to company…

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Let’s Expand Your Zone Of Genius Together!

By Jennifer R. Hudson / April 14, 2022

I don’t just believe in being a mentor and coach. I think it’s important that I have them, too!  When I felt called (yep – it’s that deep) to show other communications pros how to lead strategic corporate messaging sessions,  I knew I had a great framework that would help them build confidence and do…

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Lessons From My Son About Your Target Audience! 

By Jennifer R. Hudson / March 11, 2022

I’ve always been impressed with my son’s uncanny ability to connect with people of any age. Whether he’s ensuring a lone little kid has a playmate or schooling older adults on smartphone or computer skills, Patrick always finds a way to engage and build trust. I suspect it’s not only because he has an infinite…

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What’s the Right Balance of Time?

By Jennifer R. Hudson / March 3, 2022

I think most communications professionals would agree that clients who constantly have urgent, “must do now” issues are a big drain on our brains and energy. They sap our creativity and make it impossible for us to do the great work we know we could be doing for them. A colleague on LinkedIn recently asked…

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This Is Your Year To Flip The PR Script

By Jennifer R. Hudson / February 10, 2022

As communications professionals, we understand the power of language and messaging when we communicate on behalf of companies. We know how important it is to be intentional with word choice when targeting a specific audience.  But I’ve found that when it comes to promoting ourselves, we’re less…choosy. 😏 We allow our clients and companies to…

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Are You Measuring & Evaluating Your Results?

By Jennifer R. Hudson / November 24, 2021

I think one way to cement your value as a communications professional is to back up your work with data that is tied to results and presented in a language everyone (especially senior leaders) understands.  I have never professed to be a data expert, but I know just enough to be dangerous. 🙂 I’ve always…

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Helping Leaders Move Past Fear and Embrace Change

By Jennifer R. Hudson / November 17, 2021

In a world where our vocabulary, social norms, and workforce are ever-expanding, it can be easy for organizations that resist change to commit a faux pas that leave their employees and the public uncomfortable — or sometimes downright angry.  When company leaders resist the need to create a more inclusive culture, the resistance often stems from…

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What it Really Means to be the “Smartest Person in the Room”

By Jennifer R. Hudson / July 13, 2021

I had a chat with Al Comeaux of Primed for Change, who I included in last week’s post of “meme-able” motivational quotes. I thought it was important to expand on just what he meant by the need for the PR pro to be  “the smartest person in the room.” 

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Quotes that Motivate

By Jennifer R. Hudson / July 6, 2021

There’s nothing like a good quote to make you feel seen, validated and motivated! Here’s a list of some of my favorite communications quotes. “The tongue has the power of life and death, and those who love it will eat its fruit. “- Proverbs 18:21 “Organizations with great cultures have staff who say ‘we’ vs.…

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