Blog
As this year comes to a close, I’m reflecting less on what happened in 2025 and more on what it revealed. One clear revelation is that organizations moved forward when leaders truly understood the value of strategic communications — not as output, but as a disciplined path to impact and results. I saw leaders and their teams…
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There’s one recommendation I always make to business leaders: Take the time to identify, prioritize and justify the stakeholders most important to your success — and do so with your team. Their input is worth its weight in gold if you want to communicate with relevance and authenticity. It’s misguided to assume you know what your ideal…
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I’m often in conversation with CEOs and business leaders whose calendars are packed with client meetings, “quick syncs,” conferences, and community engagements. They’re usually well-read, well-prepared, and genuinely committed to growth. And yet they still struggle to find the time to just…think. Strategic thinking helps leaders identify emerging opportunities, anticipate market shifts, and prioritize resources, but…
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You can have the smartest strategy, the best creative, and a full calendar of campaigns, but if the messaging across your organization isn’t aligned, impact slips through the cracks. Mixed messages don’t just confuse audiences; that misalignment creates internal chaos, too. They show up when: Sound familiar? Here’s what I’ve seen time and again: misalignment doesn’t…
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Last month, inside the Strategic Communicators Collective, we spent an hour with futurist and business strategist Marvin Dejean of Gilead Sanders. We dove into what the future business landscape will demand from leaders and, importantly, from us as communicators. Big takeaway: AI isn’t a tool you simply “add on.” It’s becoming the operating system on which…
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Happy September! The season of spiced lattes and cooler weather is upon us, which means you’re probably rolling out final campaigns of the year and planning for 2026! Brands both big and small are navigating how to “get it right” in an environment where consumers are increasingly making values-based purchasing decisions. The fallout of missteps…
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If you’ve worked in public relations for a while, you’ve probably said or heard some form of the following: “They brought us in after the decision was made… and then expected us to clean it up!” Sound familiar? 😕 We’ve all experienced moments where we’re expected to fix broken narratives, smooth over missteps, or package…
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You know growth is within reach for your business. You may even feel the momentum building. But something is off when it comes to communicating your value. The messaging isn’t quite clicking. Your team isn’t aligned. And the people who should be paying attention? They’re not engaging the way you need them to. That’s where…
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Reading to my kids at bedtime used to be a whole vibe. I’d get totally into character, changing my voice, making crazy faces, acting up the parts in ridiculous ways…😂 I adored getting lost in those imaginative places with my babies and watching their reactions. And when they learned to read, it was even more fun to see…
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My family and I spent two marvelous weeks in Japan this summer. The food was amazing, the style was top-tier, and the people were wonderful and warm. It was an unforgettable experience to share with my husband and children. There was so much about each city we visited that inspired me–even down to the way they…
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