Blog

The Big Issues Companies Are Facing and How Public Relations Pros Must Help

By Jennifer R. Hudson / February 21, 2024

During a retreat with my mastermind group last year, we discussed the big employee issues companies would face in 2024: retention, hiring, managing hybrid work environments, and more. It was clear to me that communicators can and must play a pivotal role in helping organizations address these challenges. One way we can add strategic value…

Read More

The Power of Clear, Compelling, and Consistent Messaging

By Jennifer R. Hudson / May 31, 2023

Communicators understand the need for organizations to have clear, compelling, and consistent messaging – and that it’s critical for both internal and external audiences. We know that when employees at all levels across different departments are aligned and clear in the way they communicate about the brand, the business will be more successful reaching, engaging, and…

Read More

Let’s Expand Your Zone Of Genius Together!

By Jennifer R. Hudson / April 14, 2022

I don’t just believe in being a mentor and coach. I think it’s important that I have them, too!  When I felt called (yep – it’s that deep) to show other communications pros how to lead strategic corporate messaging sessions,  I knew I had a great framework that would help them build confidence and do…

Read More

Lessons From My Son About Your Target Audience! 

By Jennifer R. Hudson / March 11, 2022

I’ve always been impressed with my son’s uncanny ability to connect with people of any age. Whether he’s ensuring a lone little kid has a playmate or schooling older adults on smartphone or computer skills, Patrick always finds a way to engage and build trust. I suspect it’s not only because he has an infinite…

Read More
corporate-messaging-for-communicators-image

Why A Great Framework Is Your Path To PRemium Revenue

By Jennifer R. Hudson / December 1, 2021

I remember fretting that my son didn’t seem interested in inventing his own creations with Legos. He loved them and would spend hours building elaborate structures — but always from diagrams. We’d try to get him to imagine something new. He wanted the framework. Most kids don’t realize they need structure. My son was fully…

Read More

Rest, Relax, Renew

By Jennifer R. Hudson / December 18, 2020

And as I head into the holidays, ready to take a desperately needed break, my intention is to sink into all the comfy chairs of who I am.

Read More