Blog
You know growth is within reach for your business. You may even feel the momentum building. But something is off when it comes to communicating your value. The messaging isn’t quite clicking. Your team isn’t aligned. And the people who should be paying attention? They’re not engaging the way you need them to. That’s where…
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I remember being so frustrated with my title 20 years ago. I tried to explain to my boss that “Media Relations Manager” just wasn’t the right label for the public relations work I was doing managing multiple relationships with staff across all roles and levels in four different business units on a global scale. Add…
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Reading to my kids at bedtime used to be a whole vibe. I’d get totally into character, changing my voice, making crazy faces, acting up the parts in ridiculous ways…😂 I adored getting lost in those imaginative places with my babies and watching their reactions. And when they learned to read, it was even more fun to see…
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My family and I spent two marvelous weeks in Japan this summer. The food was amazing, the style was top-tier, and the people were wonderful and warm. It was an unforgettable experience to share with my husband and children. There was so much about each city we visited that inspired me–even down to the way they…
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I’ve often said “We don’t all need to be on TikTok!” as a way to explain how important it is for organizations to choose the social media platforms where their key audiences live, work, and play most often (and this was before their recent troubles😒). If you’re creating content and engaging in a channel just…
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I’m always honored and humbled to hear leaders share the impact of our work together. Collaborating with executives and their teams who need help communicating the brilliance of their organization to the right target audiences in the channels where they live, work, and play most often is where I thrive! I’m so fortunate to do…
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I’m creating the Strategic Communicators Collective, and I want it to be the best collaboration of mid-to-senior level career communications professionals! We’ll initially launch with a small group of founding members who will test-drive all the great content and ideas I have for The Collective. The big launch happens for everyone this summer!🥳 Imagine having…
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In my 25+ years developing and implementing strategic communications programs and facilitating workshops on messaging and core values, vision and mission, I’ve encountered blind spots that keep execs from making their desired impact. 1- Leaders don’t take the time to reflect on how their organization’s core values show up in their own lives. Whether we…
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When communications pros talk about messaging, I think they really mean “talking points.” They are not the same! ✋🏽 Talking points are tactical and created for very specific purposes, like a media interview. They serve a purpose, but they can also stifle big-picture thinking. And if you never break free of them, you’ll miss the larger, strategic purpose…
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I’m always inspired when I leave a corporate messaging session I’ve facilitated for a client. After more than 10 years of leading these sessions, I know a few things will happen: ⭐️ Employees will leave feeling heard and valued ⭐️ Leaders will leave impressed and develop a greater appreciation for the process than they imagined…
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