Blog
I’m always inspired when I leave a corporate messaging session I’ve facilitated for a client. After more than 10 years of leading these sessions, I know a few things will happen: ⭐️ Employees will leave feeling heard and valued ⭐️ Leaders will leave impressed and develop a greater appreciation for the process than they imagined…
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During a retreat with my mastermind group last year, we discussed the big employee issues companies would face in 2024: retention, hiring, managing hybrid work environments, and more. It was clear to me that communicators can and must play a pivotal role in helping organizations address these challenges. One way we can add strategic value…
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Communicators understand the need for organizations to have clear, compelling, and consistent messaging – and that it’s critical for both internal and external audiences. We know that when employees at all levels across different departments are aligned and clear in the way they communicate about the brand, the business will be more successful reaching, engaging, and…
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I knew I had something special when I launched Corporate Messaging for Communicators a few years ago. I wanted to advocate for communicators to embrace strategic communications as the de facto way they work and I wanted to provide a powerful tool for them to do that. As I developed the program, I interviewed PR and marketing…
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I’ve always been impressed with my son’s uncanny ability to connect with people of any age. Whether he’s ensuring a lone little kid has a playmate or schooling older adults on smartphone or computer skills, Patrick always finds a way to engage and build trust. I suspect it’s not only because he has an infinite…
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I remember fretting that my son didn’t seem interested in inventing his own creations with Legos. He loved them and would spend hours building elaborate structures — but always from diagrams. We’d try to get him to imagine something new. He wanted the framework. Most kids don’t realize they need structure. My son was fully…
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If you’re like me, you’re starting to think about the end of the year, enjoying time with family and friends, and settling in to the slower pace of the holidays. I’m also considering how to set things up for an amazing 2022 for my clients. How can I help them outperform next year? What can…
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I’ve seen companies still wrestling with the best way to implement and communicate their pandemic return-to-office policies. CEOs are worried about the ideal way to support staff who are uneasy about heading to the office in the face of the Delta variant, but most companies still plan to have “butts in seats” by the end of the…
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If you’re like me, you want to use your communications expertise to help clients nurture and strengthen relationships with all the people most important to them – inside and outside the organization – so they can be more successful. You know businesses thrive when they approach communications strategically, so when you witness how internal issues…
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In the world of communications, we must always be attuned to tone. We should be continuously listening and looking at the social, political, economic landscape to help us decide whether or not the brand’s tone is appropriate for the moment.
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