Blog
Those of us in PR and marketing often joke about why being a best-kept secret isn’t necessarily a great thing.😕 So when I think about how I can help PR pros build a purposeful and lucrative business by offering strategic services that allow them to play in their zone of genius and create the kind…
Read More
I’ve seen companies still wrestling with the best way to implement and communicate their pandemic return-to-office policies. CEOs are worried about the ideal way to support staff who are uneasy about heading to the office in the face of the Delta variant, but most companies still plan to have “butts in seats” by the end of the…
Read More
It’s September and the end of the year will soon be upon us! How are you prepping your clients for the fourth quarter? Consider the ways your expertise can help your clients accomplish their remaining goals for 2021. As a trusted advisor, you should be aware of upcoming action items key departments are working to deliver or…
Read More
“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure.” — Marianne Williamson The idea that those who strive for excellence are in fact fearful of achieving their dreams seems contradictory, but I know I’ve had moments of “holy crap!” when I, at long last, reach…
Read More
Last week I shared four of the most common misconceptions about communicators I’ve encountered throughout my career. As I said, they’ve required some uncomfortable conversations, but showing clients how they can more strategically engage my services has allowed me to command the fees I know I deserve. Take a look at the final three! 5. PR Only…
Read More
4 of the Most Prominent Misconceptions about Public Relations Professionals Those of us who work in public relations often roll our eyes at how we’re portrayed in the media. It’s usually unflattering. We’re often anti-heroes you hate to root for, but can’t stop watching each week. These misrepresentations lead to a huge disconnect between the…
Read More
I had a chat with Al Comeaux of Primed for Change, who I included in last week’s post of “meme-able” motivational quotes. I thought it was important to expand on just what he meant by the need for the PR pro to be “the smartest person in the room.”
Read More
There’s nothing like a good quote to make you feel seen, validated and motivated! Here’s a list of some of my favorite communications quotes. “The tongue has the power of life and death, and those who love it will eat its fruit. “- Proverbs 18:21 “Organizations with great cultures have staff who say ‘we’ vs.…
Read More
I talk a lot about communications professionals embracing their natural role as trusted advisors. Doing so requires us to stay at the top of our game, consistently working to develop the skills needed to effectively advise and support every level of an organization. We are so much more than media professionals looking for that next…
Read More
One of the greatest joys in my life was learning Spanish. When I studied in Mexico and Spain, I was fascinated by how the nuances of culture got wrapped up in language. These days, a word in Spanish will often spring up first in my mind if it suits a situation best – perhaps because…
Read More