Blog

What it Really Means to be the “Smartest Person in the Room”

By Jennifer R. Hudson / July 13, 2021

I had a chat with Al Comeaux of Primed for Change, who I included in last week’s post of “meme-able” motivational quotes. I thought it was important to expand on just what he meant by the need for the PR pro to be  “the smartest person in the room.” 

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Trusted Advisor: Let’s Say it Again for the People in the Back

By Jennifer R. Hudson / June 29, 2021

I talk a lot about communications professionals embracing their natural role as trusted advisors. Doing so requires us to stay at the top of our game, consistently working to develop the skills needed to effectively advise and support every level of an organization. We are so much more than media professionals looking for that next…

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Holding Leaders Accountable: It’s “Imprescindible”

By Jennifer R. Hudson / May 18, 2021

One of the greatest joys in my life was learning Spanish. When I studied in Mexico and Spain, I was fascinated by how the nuances of culture got wrapped up in language. These days, a word in Spanish will often spring up first in my mind if it suits a situation best – perhaps because…

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Time To Dig In

By Jennifer R. Hudson / May 4, 2021

I think it’s critical we ensure our clients understand that target audiences and messaging are the two most important pieces of the communications puzzle. It sounds so obvious, but I know you, my lovely PR peeps – you are not digging into this the way you should. Flub it on the audiences and your messages…

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Are You Like Me?

By Jennifer R. Hudson / March 31, 2021

If you’re like me, you want to use your communications expertise to help clients nurture and strengthen relationships with all the people most important to them – inside and outside the organization – so they can be more successful. You know businesses thrive when they approach communications strategically, so when you witness how internal issues…

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Don’t Use That Tone With Me

By Jennifer R. Hudson / March 2, 2021

In the world of communications, we must always be attuned to tone. We should be continuously listening and looking at the social, political, economic landscape to help us decide whether or not the brand’s tone is appropriate for the moment.

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Companies need to take a parental "time out"...

Time for a Time Out?

By Jennifer R. Hudson / February 17, 2021

My husband and I have always tried to communicate with one voice to our kids. It’s even more important now that they’re teens. We don’t always get it right, of course, but when we realize we’re being inconsistent, we take a parental “time out” to confer and course-correct. Our delivery may be different, but the…

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Fearless

By Jennifer R. Hudson / February 3, 2021

We’re one month and a few days in, y’all. I already feel my word for the year (fearless) has been tested. For 2021, my “fearless” means being deliberate and unapologetic about asking for what I need and going for it no matter what. If you set big goals, you’ve got to have an even bigger…

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Hold Space for Varied Voices

By Jennifer R. Hudson / December 9, 2020

I remember a time in my career when I felt my voice was being stifled — when I felt unheard and unnoticed. I can still recall the tension, the uncomfortable apprehension in meetings, and how I sometimes chose silence over the iciness I feared might come if I shared a thought or opinion. I hated…

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