Blog
Remember the early days of your career, when you were nervous about making mistakes, but pushed past your fears to put yourself out there for new opportunities? You eventually got to a place with your work where you felt confident about what you knew (and maybe a little overwhelmed with what you didn’t). You got…
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It’s been more than 16 months since the summer of 2020. It was a brutal summer for the world, and it brought a lot of issues to the forefront of our minds. The murders of George Floyd, Breonna Taylor, Ahmaud Arbery, and countless others forced us to have very direct conversations about race and its…
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Those of us in PR and marketing often joke about why being a best-kept secret isn’t necessarily a great thing.😕 So when I think about how I can help PR pros build a purposeful and lucrative business by offering strategic services that allow them to play in their zone of genius and create the kind…
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I’ve seen companies still wrestling with the best way to implement and communicate their pandemic return-to-office policies. CEOs are worried about the ideal way to support staff who are uneasy about heading to the office in the face of the Delta variant, but most companies still plan to have “butts in seats” by the end of the…
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It’s September and the end of the year will soon be upon us! How are you prepping your clients for the fourth quarter? Consider the ways your expertise can help your clients accomplish their remaining goals for 2021. As a trusted advisor, you should be aware of upcoming action items key departments are working to deliver or…
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I had a chat with Al Comeaux of Primed for Change, who I included in last week’s post of “meme-able” motivational quotes. I thought it was important to expand on just what he meant by the need for the PR pro to be “the smartest person in the room.”
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I talk a lot about communications professionals embracing their natural role as trusted advisors. Doing so requires us to stay at the top of our game, consistently working to develop the skills needed to effectively advise and support every level of an organization. We are so much more than media professionals looking for that next…
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One of the greatest joys in my life was learning Spanish. When I studied in Mexico and Spain, I was fascinated by how the nuances of culture got wrapped up in language. These days, a word in Spanish will often spring up first in my mind if it suits a situation best – perhaps because…
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I think it’s critical we ensure our clients understand that target audiences and messaging are the two most important pieces of the communications puzzle. It sounds so obvious, but I know you, my lovely PR peeps – you are not digging into this the way you should. Flub it on the audiences and your messages…
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If you’re like me, you want to use your communications expertise to help clients nurture and strengthen relationships with all the people most important to them – inside and outside the organization – so they can be more successful. You know businesses thrive when they approach communications strategically, so when you witness how internal issues…
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