Blog

This Is Your Year To Flip The PR Script

By Jennifer R. Hudson / February 10, 2022

As communications professionals, we understand the power of language and messaging when we communicate on behalf of companies. We know how important it is to be intentional with word choice when targeting a specific audience.  But I’ve found that when it comes to promoting ourselves, we’re less…choosy. 😏 We allow our clients and companies to…

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Why A Great Framework Is Your Path To PRemium Revenue

By Jennifer R. Hudson / December 1, 2021

I remember fretting that my son didn’t seem interested in inventing his own creations with Legos. He loved them and would spend hours building elaborate structures — but always from diagrams. We’d try to get him to imagine something new. He wanted the framework. Most kids don’t realize they need structure. My son was fully…

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Are You Measuring & Evaluating Your Results?

By Jennifer R. Hudson / November 24, 2021

I think one way to cement your value as a communications professional is to back up your work with data that is tied to results and presented in a language everyone (especially senior leaders) understands.  I have never professed to be a data expert, but I know just enough to be dangerous. 🙂 I’ve always…

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How Communicators Can Hold Brands Accountable

By Jennifer R. Hudson / October 27, 2021

It’s been more than 16 months since the summer of 2020. It was a brutal summer for the world, and it brought a lot of issues to the forefront of our minds. The murders of George Floyd, Breonna Taylor, Ahmaud Arbery, and countless others forced us to have very direct conversations about race and its…

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How To Show Senior Leaders Your Value

By Jennifer R. Hudson / October 14, 2021

Those of us in PR and marketing often joke about why being a best-kept secret isn’t necessarily a great thing.😕   So when I think about how I can help PR pros build a purposeful and lucrative business by offering strategic services that allow them to play in their zone of genius and create the kind…

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Do These 3 Things to Support Leaders with Covid Communications

By Jennifer R. Hudson / September 15, 2021

I’ve seen companies still wrestling with the best way to implement and communicate their pandemic return-to-office policies.  CEOs are worried about the ideal way to support staff who are uneasy about heading to the office in the face of the Delta variant, but most companies still plan to have “butts in seats” by the end of the…

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Are You Prepping Your Clients For Q4?

By Jennifer R. Hudson / September 7, 2021

It’s September and the end of the year will soon be upon us! How are you prepping your clients for the fourth quarter?  Consider the ways your expertise can help your clients accomplish their remaining goals for 2021. As a trusted advisor, you should be aware of upcoming action items key departments are working to deliver or…

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Trusted Advisor: Let’s Say it Again for the People in the Back

By Jennifer R. Hudson / June 29, 2021

I talk a lot about communications professionals embracing their natural role as trusted advisors. Doing so requires us to stay at the top of our game, consistently working to develop the skills needed to effectively advise and support every level of an organization. We are so much more than media professionals looking for that next…

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Are You Like Me?

By Jennifer R. Hudson / March 31, 2021

If you’re like me, you want to use your communications expertise to help clients nurture and strengthen relationships with all the people most important to them – inside and outside the organization – so they can be more successful. You know businesses thrive when they approach communications strategically, so when you witness how internal issues…

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Fearless

By Jennifer R. Hudson / February 3, 2021

We’re one month and a few days in, y’all. I already feel my word for the year (fearless) has been tested. For 2021, my “fearless” means being deliberate and unapologetic about asking for what I need and going for it no matter what. If you set big goals, you’ve got to have an even bigger…

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