Blog
I think one way to cement your value as a communications professional is to back up your work with data that is tied to results and presented in a language everyone (especially senior leaders) understands. I have never professed to be a data expert, but I know just enough to be dangerous. 🙂 I’ve always…
Read More
In a world where our vocabulary, social norms, and workforce are ever-expanding, it can be easy for organizations that resist change to commit a faux pas that leave their employees and the public uncomfortable — or sometimes downright angry. When company leaders resist the need to create a more inclusive culture, the resistance often stems from…
Read More
If you’re like me, you’re starting to think about the end of the year, enjoying time with family and friends, and settling in to the slower pace of the holidays. I’m also considering how to set things up for an amazing 2022 for my clients. How can I help them outperform next year? What can…
Read More
I’m a strong believer in the power of professional development. For years I held out on investing in myself because I was “too busy” or worried I wouldn’t connect with the people in the group. I’m glad I got over myself. During the past two years, I have invested in an online course creation program,…
Read More
Those of us in PR and marketing often joke about why being a best-kept secret isn’t necessarily a great thing.😕 So when I think about how I can help PR pros build a purposeful and lucrative business by offering strategic services that allow them to play in their zone of genius and create the kind…
Read More
I’ve seen companies still wrestling with the best way to implement and communicate their pandemic return-to-office policies. CEOs are worried about the ideal way to support staff who are uneasy about heading to the office in the face of the Delta variant, but most companies still plan to have “butts in seats” by the end of the…
Read More
It’s September and the end of the year will soon be upon us! How are you prepping your clients for the fourth quarter? Consider the ways your expertise can help your clients accomplish their remaining goals for 2021. As a trusted advisor, you should be aware of upcoming action items key departments are working to deliver or…
Read More
“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure.” — Marianne Williamson The idea that those who strive for excellence are in fact fearful of achieving their dreams seems contradictory, but I know I’ve had moments of “holy crap!” when I, at long last, reach…
Read More
Last week I shared four of the most common misconceptions about communicators I’ve encountered throughout my career. As I said, they’ve required some uncomfortable conversations, but showing clients how they can more strategically engage my services has allowed me to command the fees I know I deserve. Take a look at the final three! 5. PR Only…
Read More
4 of the Most Prominent Misconceptions about Public Relations Professionals Those of us who work in public relations often roll our eyes at how we’re portrayed in the media. It’s usually unflattering. We’re often anti-heroes you hate to root for, but can’t stop watching each week. These misrepresentations lead to a huge disconnect between the…
Read More