Blog
I don’t just believe in being a mentor and coach. I think it’s important that I have them, too! When I felt called (yep – it’s that deep) to show other communications pros how to lead strategic corporate messaging sessions, I knew I had a great framework that would help them build confidence and do…
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I’ve always been impressed with my son’s uncanny ability to connect with people of any age. Whether he’s ensuring a lone little kid has a playmate or schooling older adults on smartphone or computer skills, Patrick always finds a way to engage and build trust. I suspect it’s not only because he has an infinite…
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I think most communications professionals would agree that clients who constantly have urgent, “must do now” issues are a big drain on our brains and energy. They sap our creativity and make it impossible for us to do the great work we know we could be doing for them. A colleague on LinkedIn recently asked…
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As communications professionals, we understand the power of language and messaging when we communicate on behalf of companies. We know how important it is to be intentional with word choice when targeting a specific audience. But I’ve found that when it comes to promoting ourselves, we’re less…choosy. 😏 We allow our clients and companies to…
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I remember fretting that my son didn’t seem interested in inventing his own creations with Legos. He loved them and would spend hours building elaborate structures — but always from diagrams. We’d try to get him to imagine something new. He wanted the framework. Most kids don’t realize they need structure. My son was fully…
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I think one way to cement your value as a communications professional is to back up your work with data that is tied to results and presented in a language everyone (especially senior leaders) understands. I have never professed to be a data expert, but I know just enough to be dangerous. 🙂 I’ve always…
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In a world where our vocabulary, social norms, and workforce are ever-expanding, it can be easy for organizations that resist change to commit a faux pas that leave their employees and the public uncomfortable — or sometimes downright angry. When company leaders resist the need to create a more inclusive culture, the resistance often stems from…
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If you’re like me, you’re starting to think about the end of the year, enjoying time with family and friends, and settling in to the slower pace of the holidays. I’m also considering how to set things up for an amazing 2022 for my clients. How can I help them outperform next year? What can…
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I’m a strong believer in the power of professional development. For years I held out on investing in myself because I was “too busy” or worried I wouldn’t connect with the people in the group. I’m glad I got over myself. During the past two years, I have invested in an online course creation program,…
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Those of us in PR and marketing often joke about why being a best-kept secret isn’t necessarily a great thing.😕 So when I think about how I can help PR pros build a purposeful and lucrative business by offering strategic services that allow them to play in their zone of genius and create the kind…
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