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Those of us in PR and marketing often joke about why being a best-kept secret isn’t necessarily a great thing.😕 So when I think about how I can help PR pros build a purposeful and lucrative business by offering strategic services that allow them to play in their zone of genius and create the kind…
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I’ve seen companies still wrestling with the best way to implement and communicate their pandemic return-to-office policies. CEOs are worried about the ideal way to support staff who are uneasy about heading to the office in the face of the Delta variant, but most companies still plan to have “butts in seats” by the end of the…
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It’s September and the end of the year will soon be upon us! How are you prepping your clients for the fourth quarter? Consider the ways your expertise can help your clients accomplish their remaining goals for 2021. As a trusted advisor, you should be aware of upcoming action items key departments are working to deliver or…
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“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure.” — Marianne Williamson The idea that those who strive for excellence are in fact fearful of achieving their dreams seems contradictory, but I know I’ve had moments of “holy crap!” when I, at long last, reach…
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Last week I shared four of the most common misconceptions about communicators I’ve encountered throughout my career. As I said, they’ve required some uncomfortable conversations, but showing clients how they can more strategically engage my services has allowed me to command the fees I know I deserve. Take a look at the final three! 5. PR Only…
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4 of the Most Prominent Misconceptions about Public Relations Professionals Those of us who work in public relations often roll our eyes at how we’re portrayed in the media. It’s usually unflattering. We’re often anti-heroes you hate to root for, but can’t stop watching each week. These misrepresentations lead to a huge disconnect between the…
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There’s nothing like a good quote to make you feel seen, validated and motivated! Here’s a list of some of my favorite communications quotes. “The tongue has the power of life and death, and those who love it will eat its fruit. “- Proverbs 18:21 “Organizations with great cultures have staff who say ‘we’ vs.…
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I talk a lot about communications professionals embracing their natural role as trusted advisors. Doing so requires us to stay at the top of our game, consistently working to develop the skills needed to effectively advise and support every level of an organization. We are so much more than media professionals looking for that next…
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I think it’s critical we ensure our clients understand that target audiences and messaging are the two most important pieces of the communications puzzle. It sounds so obvious, but I know you, my lovely PR peeps – you are not digging into this the way you should. Flub it on the audiences and your messages…
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