Blog

Invest In Yourself

By Jennifer R. Hudson / November 10, 2021

If you’re like me, you’re starting to think about the end of the year, enjoying time with family and friends, and settling in to the slower pace of the holidays. I’m also considering how to set things up for an amazing 2022 for my clients. How can I help them outperform next year? What can…

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The Cost of Inaction

By Jennifer R. Hudson / November 3, 2021

Remember the early days of your career, when you were nervous about making mistakes, but pushed past your fears to put yourself out there for new opportunities? You eventually got to a place with your work where you felt confident about what you knew (and maybe a little overwhelmed with what you didn’t).  You got…

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Do These 3 Things to Support Leaders with Covid Communications

By Jennifer R. Hudson / September 15, 2021

I’ve seen companies still wrestling with the best way to implement and communicate their pandemic return-to-office policies.  CEOs are worried about the ideal way to support staff who are uneasy about heading to the office in the face of the Delta variant, but most companies still plan to have “butts in seats” by the end of the…

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Public Relations Myths–Busted Part 2

By Jennifer R. Hudson / August 24, 2021

Last week I shared four of the most common misconceptions about communicators I’ve encountered throughout my career. As I said, they’ve required some uncomfortable conversations, but showing clients how they can more strategically engage my services has allowed me to command the fees I know I deserve. Take a look at the final three!  5. PR Only…

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What it Really Means to be the “Smartest Person in the Room”

By Jennifer R. Hudson / July 13, 2021

I had a chat with Al Comeaux of Primed for Change, who I included in last week’s post of “meme-able” motivational quotes. I thought it was important to expand on just what he meant by the need for the PR pro to be  “the smartest person in the room.” 

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Time To Dig In

By Jennifer R. Hudson / May 4, 2021

I think it’s critical we ensure our clients understand that target audiences and messaging are the two most important pieces of the communications puzzle. It sounds so obvious, but I know you, my lovely PR peeps – you are not digging into this the way you should. Flub it on the audiences and your messages…

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Are You Like Me?

By Jennifer R. Hudson / March 31, 2021

If you’re like me, you want to use your communications expertise to help clients nurture and strengthen relationships with all the people most important to them – inside and outside the organization – so they can be more successful. You know businesses thrive when they approach communications strategically, so when you witness how internal issues…

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Don’t Use That Tone With Me

By Jennifer R. Hudson / March 2, 2021

In the world of communications, we must always be attuned to tone. We should be continuously listening and looking at the social, political, economic landscape to help us decide whether or not the brand’s tone is appropriate for the moment.

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Fearless

By Jennifer R. Hudson / February 3, 2021

We’re one month and a few days in, y’all. I already feel my word for the year (fearless) has been tested. For 2021, my “fearless” means being deliberate and unapologetic about asking for what I need and going for it no matter what. If you set big goals, you’ve got to have an even bigger…

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Rest, Relax, Renew

By Jennifer R. Hudson / December 18, 2020

And as I head into the holidays, ready to take a desperately needed break, my intention is to sink into all the comfy chairs of who I am.

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