Blog

Lessons From My Son About Your Target Audience! 

By Jennifer R. Hudson / March 11, 2022

I’ve always been impressed with my son’s uncanny ability to connect with people of any age. Whether he’s ensuring a lone little kid has a playmate or schooling older adults on smartphone or computer skills, Patrick always finds a way to engage and build trust. I suspect it’s not only because he has an infinite…

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Time To Roll Off The Hamster Wheel: You Deserve It

By Jennifer R. Hudson / February 17, 2022

After living with a warped sense of time and reality for the past two years, so many of us feel burnt out.  For you, it might be more intense family obligations, an increased workload, the constant looming appearance of new COVID variants, or job insecurity. We all just have a lot on our plates these…

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This Is Your Year To Flip The PR Script

By Jennifer R. Hudson / February 10, 2022

As communications professionals, we understand the power of language and messaging when we communicate on behalf of companies. We know how important it is to be intentional with word choice when targeting a specific audience.  But I’ve found that when it comes to promoting ourselves, we’re less…choosy. 😏 We allow our clients and companies to…

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Helping Leaders Move Past Fear and Embrace Change

By Jennifer R. Hudson / November 17, 2021

In a world where our vocabulary, social norms, and workforce are ever-expanding, it can be easy for organizations that resist change to commit a faux pas that leave their employees and the public uncomfortable — or sometimes downright angry.  When company leaders resist the need to create a more inclusive culture, the resistance often stems from…

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Invest In Yourself

By Jennifer R. Hudson / November 10, 2021

If you’re like me, you’re starting to think about the end of the year, enjoying time with family and friends, and settling in to the slower pace of the holidays. I’m also considering how to set things up for an amazing 2022 for my clients. How can I help them outperform next year? What can…

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The Cost of Inaction

By Jennifer R. Hudson / November 3, 2021

Remember the early days of your career, when you were nervous about making mistakes, but pushed past your fears to put yourself out there for new opportunities? You eventually got to a place with your work where you felt confident about what you knew (and maybe a little overwhelmed with what you didn’t).  You got…

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Do These 3 Things to Support Leaders with Covid Communications

By Jennifer R. Hudson / September 15, 2021

I’ve seen companies still wrestling with the best way to implement and communicate their pandemic return-to-office policies.  CEOs are worried about the ideal way to support staff who are uneasy about heading to the office in the face of the Delta variant, but most companies still plan to have “butts in seats” by the end of the…

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Public Relations Myths–Busted Part 2

By Jennifer R. Hudson / August 24, 2021

Last week I shared four of the most common misconceptions about communicators I’ve encountered throughout my career. As I said, they’ve required some uncomfortable conversations, but showing clients how they can more strategically engage my services has allowed me to command the fees I know I deserve. Take a look at the final three!  5. PR Only…

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What it Really Means to be the “Smartest Person in the Room”

By Jennifer R. Hudson / July 13, 2021

I had a chat with Al Comeaux of Primed for Change, who I included in last week’s post of “meme-able” motivational quotes. I thought it was important to expand on just what he meant by the need for the PR pro to be  “the smartest person in the room.” 

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Time To Dig In

By Jennifer R. Hudson / May 4, 2021

I think it’s critical we ensure our clients understand that target audiences and messaging are the two most important pieces of the communications puzzle. It sounds so obvious, but I know you, my lovely PR peeps – you are not digging into this the way you should. Flub it on the audiences and your messages…

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