Blog
I’m always inspired when I leave a corporate messaging session I’ve facilitated for a client. After more than 10 years of leading these sessions, I know a few things will happen: ⭐️ Employees will leave feeling heard and valued ⭐️ Leaders will leave impressed and develop a greater appreciation for the process than they imagined…
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During a retreat with my mastermind group last year, we discussed the big employee issues companies would face in 2024: retention, hiring, managing hybrid work environments, and more. It was clear to me that communicators can and must play a pivotal role in helping organizations address these challenges. One way we can add strategic value…
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Last week, I posed a question on social media: Should you reveal when you use AI? The short answer? Yes! As PR pros, we know it’s important to stay abreast of the latest trends and technology so we can advise the people we serve with excellence. We may not always reveal every PR tool in…
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I knew I had something special when I launched Corporate Messaging for Communicators a few years ago. I wanted to advocate for communicators to embrace strategic communications as the de facto way they work and I wanted to provide a powerful tool for them to do that. As I developed the program, I interviewed PR and marketing…
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I always say I love it when a company’s employees are “singin’ out of the same hymnal.” It evokes strong imagery from my church choir days, but also reminds me of a role we often play as communications professionals: that of the choir director! When folks are attuned (see what I did there? 😃) to company…
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I don’t just believe in being a mentor and coach. I think it’s important that I have them, too! When I felt called (yep – it’s that deep) to show other communications pros how to lead strategic corporate messaging sessions, I knew I had a great framework that would help them build confidence and do…
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I’ve always been impressed with my son’s uncanny ability to connect with people of any age. Whether he’s ensuring a lone little kid has a playmate or schooling older adults on smartphone or computer skills, Patrick always finds a way to engage and build trust. I suspect it’s not only because he has an infinite…
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After living with a warped sense of time and reality for the past two years, so many of us feel burnt out. For you, it might be more intense family obligations, an increased workload, the constant looming appearance of new COVID variants, or job insecurity. We all just have a lot on our plates these…
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As communications professionals, we understand the power of language and messaging when we communicate on behalf of companies. We know how important it is to be intentional with word choice when targeting a specific audience. But I’ve found that when it comes to promoting ourselves, we’re less…choosy. 😏 We allow our clients and companies to…
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In a world where our vocabulary, social norms, and workforce are ever-expanding, it can be easy for organizations that resist change to commit a faux pas that leave their employees and the public uncomfortable — or sometimes downright angry. When company leaders resist the need to create a more inclusive culture, the resistance often stems from…
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