Blog
I knew I had something special when I launched Corporate Messaging for Communicators a few years ago. I wanted to advocate for communicators to embrace strategic communications as the de facto way they work and I wanted to provide a powerful tool for them to do that. As I developed the program, I interviewed PR and marketing…
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I always say I love it when a company’s employees are “singin’ out of the same hymnal.” It evokes strong imagery from my church choir days, but also reminds me of a role we often play as communications professionals: that of the choir director! When folks are attuned (see what I did there? 😃) to company…
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I don’t just believe in being a mentor and coach. I think it’s important that I have them, too! When I felt called (yep – it’s that deep) to show other communications pros how to lead strategic corporate messaging sessions, I knew I had a great framework that would help them build confidence and do…
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I’ve always been impressed with my son’s uncanny ability to connect with people of any age. Whether he’s ensuring a lone little kid has a playmate or schooling older adults on smartphone or computer skills, Patrick always finds a way to engage and build trust. I suspect it’s not only because he has an infinite…
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After living with a warped sense of time and reality for the past two years, so many of us feel burnt out. For you, it might be more intense family obligations, an increased workload, the constant looming appearance of new COVID variants, or job insecurity. We all just have a lot on our plates these…
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As communications professionals, we understand the power of language and messaging when we communicate on behalf of companies. We know how important it is to be intentional with word choice when targeting a specific audience. But I’ve found that when it comes to promoting ourselves, we’re less…choosy. 😏 We allow our clients and companies to…
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In a world where our vocabulary, social norms, and workforce are ever-expanding, it can be easy for organizations that resist change to commit a faux pas that leave their employees and the public uncomfortable — or sometimes downright angry. When company leaders resist the need to create a more inclusive culture, the resistance often stems from…
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If you’re like me, you’re starting to think about the end of the year, enjoying time with family and friends, and settling in to the slower pace of the holidays. I’m also considering how to set things up for an amazing 2022 for my clients. How can I help them outperform next year? What can…
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Remember the early days of your career, when you were nervous about making mistakes, but pushed past your fears to put yourself out there for new opportunities? You eventually got to a place with your work where you felt confident about what you knew (and maybe a little overwhelmed with what you didn’t). You got…
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I’ve seen companies still wrestling with the best way to implement and communicate their pandemic return-to-office policies. CEOs are worried about the ideal way to support staff who are uneasy about heading to the office in the face of the Delta variant, but most companies still plan to have “butts in seats” by the end of the…
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