Blog

The Confidence-Boosting Power of Analytics Tools for PR Pros

By Jennifer R. Hudson / April 19, 2023

Earlier this year, I participated in a nine-week intensive on PR measurement and evaluation. The power of tools like Google Analytics 4 (GA4) to help communications professionals more effectively demonstrate impact to the bottom line was eye-opening. 🤯 I was also struck by how empowered and confident I felt armed with the new skills and knowledge I…

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Learn How to Prioritize Key Stakeholders with a Powerful Messaging Framework

By Jennifer R. Hudson / April 5, 2023

As a communications professional, you know it’s critical to target the right audiences with the right message so that your awesome, creative work doesn’t fall on deaf ears. But getting there can be a struggle – especially if other folks in the organization are not aligned on who the priority audiences should be. Before I…

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Transform Your Impact as a Communications Pro!

By Jennifer R. Hudson / March 8, 2023

Why do communications pros so often lack confidence in the value we bring to organizations?   Data-driven tools can help, but let’s be real: Unless we take the time to dive deeply into the tools or learn just enough to be dangerous so we can properly guide the experts supporting us, we’ll still doubt our…

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Why A Great Framework is the Secret to Respect for PR Pros

By Jennifer R. Hudson / February 8, 2023

Last year, I spoke with a CEO who lamented the fact that communications consultants don’t do a better job of explaining how they work and what they really need from her to be successful. She wanted clarity so she wouldn’t be surprised by bills she felt were “nickel and diming” her. She’s not wrong. I…

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 Are You “In Relationship” With Your Goals?

By Jennifer R. Hudson / January 31, 2023

If you’re like me, the buzz and excitement of the new year are dissipating. The blank slate is filled and it’s time to get to work. You’ve likely used January to cement your big goals for 2023 and have set the wheels in motion to achieve them. Whether they include getting new clients, leveling up…

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Are You Making Space for What Matters Most?

By Jennifer R. Hudson / January 13, 2023

We’re a couple of weeks in, but I can still say it in my first email of 2023: Happy New Year!  I made the most of the holidays with all the things: baking, holiday songs on repeat, quality time with family and friends, and Rom-Coms! And while I started the year a bit under the…

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3 Things I Want You to Remeber in 2023

By Jennifer R. Hudson / December 20, 2022

This is the time of year when predictions and trends began to surface. What will the coming year look like for communications professionals? What issues will most impact our industry?  They’re entertaining, but rarely mind-blowing.😏 I decided to focus instead on what is actually more meaningful to me: My hope for you — and for…

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How Dare You Speak Out?

By Jennifer R. Hudson / December 7, 2022

In October, I attended the Spark with Luly B conference and was inspired by both the energy in the room and her intentional efforts to give women a voice. When a conference attendee shared her story, she said she was constantly asking herself “How dare I think that I could do XYZ”? Luly challenged her…

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I Choose Gratitude

By Jennifer R. Hudson / November 23, 2022

There’s nothing I love more than a table full of family and friends discussing interesting topics around delicious food or drinks, so Thanksgiving has always been particularly meaningful for me.  I’m not gonna lie – when my eyes were opened to the sadness the holiday represents for many Native Americans, it left a hole. I…

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Are You Spooked About Pushing Back on Senior Leaders?

By Jennifer R. Hudson / October 28, 2022

It’s the “spooky season,” but that doesn’t mean you have to be afraid of pushing back when senior leaders ask you to develop external communications about an issue or topic you know is not aligned with the reality of what’s happening inside the organization. 😅 If you want to be the trusted advisor your company…

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