Blog
You can have the smartest strategy, the best creative, and a full calendar of campaigns, but if the messaging across your organization isn’t aligned, impact slips through the cracks. Mixed messages don’t just confuse audiences; that misalignment creates internal chaos, too. They show up when: Sound familiar? Here’s what I’ve seen time and again: misalignment doesn’t…
If you’ve ever been frustrated about the mixed messages you see going out from different departments but can’t quite figure out how to address it strategically so everyone gets aligned and on the same page — stay tuned! I’m making my Corporate Messaging for Communicators framework more accessible than ever — and I’d love for you to…
I remember being so frustrated with my title 20 years ago. I tried to explain to my boss that “Media Relations Manager” just wasn’t the right label for the public relations work I was doing managing multiple relationships with staff across all roles and levels in four different business units on a global scale. Add…
Reading to my kids at bedtime used to be a whole vibe. I’d get totally into character, changing my voice, making crazy faces, acting up the parts in ridiculous ways…😂 I adored getting lost in those imaginative places with my babies and watching their reactions. And when they learned to read, it was even more fun to see…
On Friday, December 13, I’ll be leading Find Your Voice As a Thought Leader, a vocal empowerment experience that will be a transformative way for you to end the year! In this half-day Step into Your Moxie® workshop, participants will develop the confidence, clarity, and charisma to speak up as thought leaders – on behalf of…
My family and I spent two marvelous weeks in Japan this summer. The food was amazing, the style was top-tier, and the people were wonderful and warm. It was an unforgettable experience to share with my husband and children. There was so much about each city we visited that inspired me–even down to the way they…
I’ve often said “We don’t all need to be on TikTok!” as a way to explain how important it is for organizations to choose the social media platforms where their key audiences live, work, and play most often (and this was before their recent troubles😒). If you’re creating content and engaging in a channel just…
When communications pros talk about messaging, I think they really mean “talking points.” They are not the same! ✋🏽 Talking points are tactical and created for very specific purposes, like a media interview. They serve a purpose, but they can also stifle big-picture thinking. And if you never break free of them, you’ll miss the larger, strategic purpose…
I’m always inspired when I leave a corporate messaging session I’ve facilitated for a client. After more than 10 years of leading these sessions, I know a few things will happen: ⭐️ Employees will leave feeling heard and valued ⭐️ Leaders will leave impressed and develop a greater appreciation for the process than they imagined…
During a retreat with my mastermind group last year, we discussed the big employee issues companies would face in 2024: retention, hiring, managing hybrid work environments, and more. It was clear to me that communicators can and must play a pivotal role in helping organizations address these challenges. One way we can add strategic value…